Healthcare DataWake

Expanding Access: How DTC Models and SDOH Data Are Reshaping Life Sciences

Adam Mariano Season 1 Episode 5

Adam and Damion Nero, Head of Data Science, U.S. Medical at Takeda, explore how the life sciences industry is rethinking access by embracing direct-to-consumer (DTC) approaches and integrating social drivers of health (SDOH) data. Unpack the shift from centralized, one-size-fits-all models to more flexible, patient-centric strategies that meet people where they are.