Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
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Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
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Sales Science
How many meetings can we book from 600 Linkedin DMs
Does sliding into LinkedIn DMs actually work in 2025? 🤔 In this video, we dive deep into the controversial world of LinkedIn outreach with a hands-on experiment to test three different DM strategies! 🚀
Here’s what we cover:
👉 Our experiment: Sending 600 DMs to cold prospects over 2 weeks
👉 Three LinkedIn connection request approaches:
1. Blank connection requests
2. Templated connection requests
3. Fully personalized connection requests
👉 Two video messaging styles: Value-based vs. Problem-based pitches
👉 Follow-up strategies using audio messages
👉 Predictions, early results, and key metrics we're tracking
We’re sharing everything — from the video and audio scripts to the connection request templates we’re using. 🛠️ Get all the resources linked below to follow along live!
What do YOU think? Will blank connection requests outperform personalized ones? How many meetings will we book? Share your predictions in the comments!
💬 Don’t forget to check back in two weeks for the results video where we’ll reveal all the insights and data from this LinkedIn DM experiment.
🔗 Resources & Downloads:
- Experiment tracking sheet
https://docs.google.com/spreadsheets/d/1HMSZZA7RqS2V_wisvq1NUfP_dWqygGfg7T9CmNvtL8g/edit?gid=1782006844#gid=1782006844
https://docs.google.com/spreadsheets/d/1o6fKQqWRcSSHPXjsPmJYCk90JnnYy1IdvDNsVzdx3Zw/edit?gid=1782006844#gid=1782006844
- LinkedIn messaging templates
https://docs.google.com/document/d/1CcKuG-HuWZPMn2QLtcywMNXlMwXz1vM1bmujLkJhpzI/edit?tab=t.0#heading=h.6qgwam32h78
🎥 Like, comment, and subscribe for more actionable experiments and strategies to optimize your LinkedIn outreach in 2025!
#LinkedInDMs #OutboundSales #B2BMarketing #SalesStrategy