Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
If you want to see what’s working in the field, hit subscribe. Your support means the world to us. Let’s make 2025 a breakthrough year for GTM success. See you next week!
Sales Science
The Q3 "State of SaaS" Report
Q3 SaaS Metrics Report: Slower Growth, More Efficiency
After 50 hours of deep analysis, we’ve summed up the state of the public SaaS market in four words: Slower growth, more efficiency.
In this video, we break down:
How ARR growth rates have declined from 49% (Q1 2022) → 22% (Q3 2024)
The rise in free cash flow margins (from 6% → 17%) and improved operating margins
The go-to-market challenges, including increased CAC payback periods (20 → 33 months) and declining net revenue retention rates
How SaaS company valuations have dropped by 63% since 2021
The Rule of X and why growth rates are still the key driver of valuations
What's next for SaaS?
Companies must find new ways to drive revenue growth despite market challenges. Some, like Rubrik, Atlassian, Monday, Palantir, and GitLab, are still seeing strong growth. How? That’s what we’ll explore in our Go-To-Market Experiment Series.
📢 Don’t Miss Out!
Watch our latest LinkedIn Sales Pipeline Experiment video here: https://www.youtube.com/watch?v=XysaGXOS4Ts
Get the full Q3 SaaS Metrics Report with insights on Salesforce, HubSpot, ZoomInfo, Box, Palantir & more: https://thesaasreport.beehiiv.com/subscribe
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