Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
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Sales Science
Does Calling Boost LinkedIn Outreach Results?
In today’s video, we’re excited to introduce Matt Jennings, our Head of Sales Operations, as he tests a new approach to cold outreach and lead conversion. After experimenting with LinkedIn outreach in a previous episode, where he reached out to 300 contacts and booked 5 meetings, Matt felt there was room for improvement in how he engages with leads.
Now, he’s switching things up! In this video, Matt breaks down his experiment where he follows up his LinkedIn connections with a strategic phone call to test whether it improves conversion rates. He’ll be tracking his conversations, testing three distinct lead buckets, and sharing the results at the end.
What’s in the video:
Matt’s experiment with 3 buckets of leads: warm leads, engaged leads, and cold leads.
How he’s tailoring his approach to each bucket and adjusting strategies for the best outcomes.
His thoughts on whether adding phone calls to LinkedIn outreach can improve overall conversion rates.
The power of multi-touch sales strategies.
Have you ever tried combining LinkedIn outreach with phone follow-ups? Or perhaps you’ve used the reverse strategy? Matt wants to hear your thoughts, so leave your comments below!
If you're interested in the latest sales tactics and behind-the-scenes strategies from our Sales team, don’t forget to subscribe to the channel!
#SalesOperations #LinkedInOutreach #ColdCalling #SalesStrategy #LeadConversion #SalesTips #MattJennings #SalesGrowth
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