Sales Science
2025 is going to be chaos unless businesses fix their go-to-market (GTM) strategies. At Sales Science, we’re on a mission to solve that problem by sharing real-world GTM experiments, wins, losses, and lessons.
Hosted by Matt Aird, our content focuses on practical, data-driven insights to improve GTM efficiency. No fluff—just what works.
What to expect:
Quarterly SaaS Reports: Deep dives into public SaaS companies' GTM strategies.
GTM Experiments: Real campaigns we’re running with clients.
Tactical Insights: Actionable advice backed by data.
If you want to see what’s working in the field, hit subscribe. Your support means the world to us. Let’s make 2025 a breakthrough year for GTM success. See you next week!
Sales Science
Q1 State of SaaS Metrics Report. 35 SaaS Companies Ranked on 15 SaaS Metrics
The Q1 State of SaaS is now live. We've analysed results from 35 publicly traded SaaS companies, breaking things down by CAC Payback, ARR growth rates, GTM efficiency, and more.
What’s inside this episode:
PLG vs Sales-led performance
High-growth vs low-growth comparisons
CAC payback, Magic Number & GTM efficiency breakdowns
Growth rate trends and S&M spend patterns
Who’s still growing? Who’s in decline?
Spoiler: CAC payback has blown out for most companies, GTM efficiency is still falling, and growth is slowing faster than spend is.
We’re in a weird spot - growth is down, spend is down, but results are not up. So what’s next for SaaS? Matt breaks it all down.
Grab your copy of the full Q1 State of SaaS report here - https://thesaasreport.beehiiv.com/subscribe
It took Matt 50+ hours to put together - so if you get value from this, hit that Subscribe button before you download. It really helps.
Thanks for tuning in.
#saas #b2bsales #outboundsales #arr #freecashflow #salesandmarketing