Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
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Founders Future
From Product Marketing Leader to Founder: Ian Hameroff’s Entrepreneurial Journey
In this episode, host Laura Skinner sits down with Ian Hameroff, founder of Fulcrum Group, a B2B tech marketing firm specializing in product marketing and go-to-market strategies. Ian shares his journey from leading product marketing teams at major tech companies to founding Fulcrum, driven by the challenge of finding skilled B2B product marketers who could bridge the gap between complex technology and clear, compelling messaging.
Ian discusses the evolution of Fulcrum’s "Product Marketing as a Service" model, which allows tech companies to accelerate their go-to-market strategies without the long hiring cycles. He reflects on the early challenges of launching the business, learning sales on the fly, and refining his value proposition through constant feedback.
The conversation also explores scaling beyond word-of-mouth referrals, the power of customer testimonials, and the role of LinkedIn in outbound and inbound lead generation. Laura and Ian discuss LinkedIn advertising strategies, leveraging Sales Navigator, and balancing organic and paid marketing efforts to create predictable growth.