Founders Future

Scaling Smart: The Grind Marketing Story with Stephanie Smith

Closers.io

In this episode of Founders, Future, host Elliott Boll welcomes Stephanie Smith, founder of The Grind Marketing Collective. Stephanie shares her bold journey from being a VP of Marketing in the heavy equipment industry to launching her own agency. She dives into the early challenges of entrepreneurship, from navigating rapid growth to hiring the right team, all while staying true to her mission of elevating marketing for blue-collar industries.

Stephanie offers invaluable insights on leadership, financial acumen, and the power of “Who, Not How”—emphasizing the importance of surrounding yourself with the right people rather than trying to do everything alone. She also unpacks how AI and emerging tech are shaping marketing strategies in traditionally underserved sectors like construction and heavy equipment.

With a focus on going deep rather than wide, Stephanie discusses her 2025 goals: refining her team’s ability to execute at a high level, building scalable client strategies, and expanding her impact beyond retainers—potentially through peer groups, educational tracks, and even a podcast of her own.