Founders Future

The Art of Flexible Communication: Christine Herring’s Framework for Success

Closers.io

 In this episode of Founders, Future, host Laura Skinner sits down with Christine Herring, CEO and co-founder of Herring Seminars & Consulting and Flexcom. Christine shares her journey of creating a communication assessment tool designed to help individuals and organizations enhance their communication effectiveness.

She dives into the inspiration behind Flexcom, explaining how traditional assessment tools didn’t quite fit her needs—leading her to develop a unique, research-backed framework using four communication styles: Ladybug, Grasshopper, Caterpillar, and Ant. Christine discusses how her business supports both individuals and companies by helping them understand their communication strengths and flex into other styles for better collaboration and leadership.

She also opens up about her entrepreneurial journey, including the challenges of visibility, the importance of intentional outreach, and the power of referrals in business growth. Christine shares her sales strategy—reaching out to five people a day—and how shifting her focus to income-producing activities significantly increased her business opportunities.

Additionally, she talks about her new book, My Jukebox: A Mental Playlist for Inclusive Leaders, which blends leadership insights with the power of music to help individuals shape their mindset and communication approach.