Founders Future

AI-Powered Brand Love: Alvaro Melendez on Scaling Crant

Closers.io

In this episode of Founders, Future, Elliott Boll sits down with Alvaro Melendez, Co-founder of Crant, to discuss how AI and machine learning are transforming brand building. Alvaro shares his journey from marketing and advertising into the world of AI-driven insights, the challenges of launching Crant in 2019 just before the pandemic, and how his company pivoted from the travel and tourism industry to serving major med-tech clients.

He also breaks down the evolution of Crant from a consulting business into a SaaS platform and the strategic decision to focus on organic growth before incorporating paid media. Alvaro reveals the importance of thought leadership, personal branding, and the role of AI in helping brands measure and amplify brand love. He also touches on the challenges of scaling a high-touch consulting model and the future of AI in brand differentiation.