Founders Future

From Acquisition to Impact: How Rina Alexin Transformed Product Side

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0:00 | 18:34

In this episode of Founders, Future, host Elliott Boll sits down with Rina Alexin, CEO of Productside, to explore her journey of acquiring and scaling a 20-year-old business into a leading force in product management consulting. Rina shares how she overcame imposter syndrome as a young entrepreneur, navigated the challenges of transforming an existing company, and built a culture focused on real impact for customers.

She also discusses how product teams can measure success beyond just launching products—focusing on adoption, engagement, and real business outcomes. With AI revolutionizing product management, Rina offers insights into how companies can adapt, leverage AI effectively, and avoid the trap of unnecessary AI features.

Finally, she shares her best advice for business leaders: embrace challenges by breaking them into manageable steps and master the art of delegation.