Founders Future

Revolutionizing Branded Merchandise: Ethan Dowie’s Journey with Indigo Promotions

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In this episode of Founders, Future, host Jae Encarnacion sits down with Ethan Dowie, founder of Indigo Promotions, to explore his journey in the branded merchandise industry. Ethan shares how his early career experiences exposed problems in the promotional products space—ranging from poor quality to lackluster customer service—and how he set out to build a company that does it better.

Ethan also discusses how his nonprofit, Dow Corp, gave him an early fast track into the business world, shaping his approach to entrepreneurship. He walks us through the evolution of Indigo Promotions, from cold calling to becoming a trusted branding consultant for corporate clients and schools.

The conversation delves into misconceptions about promotional merchandise, the importance of creativity and quality in brand experiences, and Indigo's unique approach to client service. Ethan breaks down his sales process, customer acquisition strategy, and how LinkedIn outreach fuels organic growth.

Finally, Ethan shares his vision for the future, including his "Big Hairy Audacious Goal" of scaling Indigo to $50M while maintaining top-tier quality. He reflects on current bottlenecks, his hiring philosophy, and what he would do if given unlimited resources.