Founders Future

Scaling Through Strategy: Apryl Syed’s Approach to Growth

Closers.io

In this episode of Founders, Future, host Elliott Boll sits down with Apryl Syed, CEO of ApetureCodex, to explore her journey from corporate leadership to entrepreneurship. Apryl shares her experience working with technical founders, helping them develop strategic sales, marketing, and customer success capabilities.

She recounts a major leadership challenge she faced at Sage, where she transformed a struggling sales team into a high-performing unit that delivered 400% revenue growth in a single year. Apryl also introduces two powerful business frameworks: the Magic of Threes—a decision-making technique that increases the likelihood of successful outcomes—and Scenario Planning to navigate unexpected challenges effectively.

If you’re an entrepreneur looking to drive change and build a resilient, adaptable team, this episode is packed with actionable insights.

Key Takeaways: