Founders Future

Tailgates, Fitness & Innovation: Richard Decker's Winning Playbook

Closers.io

In this inspiring episode of the podcast powered by Closers.io, host Ammar Elm sits down with Richard Decker — a seasoned fitness entrepreneur and visionary behind America’s Healthiest Tailgate Party. With over four decades in the health and fitness industry, Richard shares his remarkable journey from founding the American Fitness Factory to training A-list celebrities and launching a groundbreaking experiential marketing platform.

We explore how AHTP is redefining brand engagement through high-energy, health-focused community events that drive an 85% lift in direct-to-cart sales. Richard opens up about the challenges of scaling an experiential business, what it takes to align fitness with consumer products, and the strategies he’s using to fuel future growth.