Founders Future

Healing Nonprofit Culture: Kate Viana on Building Toxic-Free Workplaces

Closers.io

In this episode of Founders Future, host Mishal Saeed sits down with Kate Viana, founder and principal consultant of Non-Toxic Nonprofits, to explore how she’s transforming workplace culture across the nonprofit sector. Drawing from years of experience in the field, Kate shares how recurring issues like burnout, gossip, and internal dysfunction inspired her to create a consulting practice focused solely on healing toxic environments.

Kate walks us through the evolution of her business model—from affordable “Culture Checkups” to high-touch, multi-month engagements—and explains how she’s helping small to mid-sized nonprofits build healthier, more sustainable teams. She also opens up about her approach to growth, how she’s expanding with new sub-brands under Viana Communications, and the challenges of balancing momentum with long-term sustainability.

Whether you’re a nonprofit leader, aspiring consultant, or purpose-driven entrepreneur, this episode offers actionable insights on leadership accountability, client acquisition through trust, and building value-driven services that scale without compromising impact.