Founders Future

The Science Behind Scaling: Marketing & Sportswear with Riley Sharwood

Closers.io

In this episode of Founders Future, host Ammar  Elm sits down with Riley Sharwood, the founder of Adscendency, a marketing consultancy focused on helping e-commerce entrepreneurs scale through data-driven paid social strategies, and Invincible, a sports apparel brand rooted in sports science innovation.

Riley shares his unique journey from aspiring marine and working in a UK chicken shop to launching two dynamic businesses within a year. He dives into the motivations behind starting Adscendency and Invincible, explaining how his passion for psychology and sports science influenced his ventures.

Listeners get an inside look at Riley’s marketing agency’s innovative model — taking a percentage of return on ad spend rather than upfront fees — and how he balances organic content with paid LinkedIn ads to build trust and convert clients.