Founders Future

From Stories to Sales: Growing Heroes Made’s Education Platform

Closers.io

In this episode of Founders Future, with host Mishal Saeed, Maria Lavithi, founder of Heroes Made, discusses how her edtech startup is transforming learning experiences across Europe. Through their innovative SaaS platform, students gain the unique ability to publish their own stories, creating personalized educational journeys that drive remarkable engagement and retention.

Maria shares the challenges of navigating education's complex ecosystem, from managing longer development cycles to strategically expanding her team. She reveals exciting plans for the platform's future, including Spanish language support to reach new markets, while emphasizing the importance of product-led growth and customer-centric innovation in scaling a tech venture.