Founders Future

How a Fractional CMO Can 10x Your Trade Show ROI

Closers.io

In this episode of Founders, Future, with host Ammar Elm, Jonathan W. Pritchard, founder of ZAVANT Enterprises and fractional CMO, shares his journey from the persona of "Johnny Savant" to becoming a strategic growth partner for scaling businesses. Jonathan discusses how he helps profitable $1M-$5M+ companies with strong products but underdeveloped marketing systems, guiding CEOs to implement scalable strategies that boost lead quality and sales performance.

Jonathan highlights the importance of aligning with clients who share his values, focusing on strategic leadership rather than day-to-day execution, and setting boundaries to maintain effectiveness. His insights provide founders with a clear roadmap for professionalizing marketing efforts, optimizing sales processes, and achieving sustainable growth through smart planning and the right partnerships.