Founders Future

The Lead Gen Playbook That Grew a Business to 8-Figures (Before Selling It)

Closers.io

In this episode of Founders Future, host Ammar Elm sits down with Clayton Turner, founder of Leadly—a B2B lead generation powerhouse that helps businesses scale by delivering high-intent, sales-ready leads. Clayton shares his entrepreneurial journey, from leaving corporate America after the Navy to building and selling an 8-figure contractor training business. He dives into why he couldn’t stay retired, his passion for solving lead generation challenges, and how Leadly now helps plateaued businesses (especially those doing $1M–$10M/year) break through by optimizing their sales processes and freeing founders from the day-to-day grind.

Clayton reveals the common gaps he sees in entrepreneurs’ sales calls (hint: many aren’t as good as they think) and how Leadly uses AI and outsourced sales teams to turn leads into closed deals. He also shares tactical advice for founders stuck in the trenches—like hiring smarter talent, systematizing SOPs, and leveraging masterminds to shift from working in the business to on it. Packed with hard-won lessons on scaling, travel-friendly entrepreneurship, and why he’s still chasing the next big win, this episode is a masterclass in growth from a serial builder who’s been there.