Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
---
Brought to you by Closers.io - Revolutionizing revenue growth for B2B companies through innovative sales solutions and our groundbreaking STA (Sales Team Augmentation) program.
Learn more at www.closers.io
Founders Future
Underpromise, Overdeliver: The Counterintuitive Tactic Fueling This Agency’s 100% 5-Star Reviews
In this episode of Founders, Future, with host Mishal Saeed, we dive into the journey of Chris Latham, founder of Fire For Effect Marketing, a full-service digital marketing agency specializing in SEO, PPC, and high-impact video production. Based in Tennessee, Chris shares how his corporate experience and pandemic-driven pivot led him to identify a critical gap in how technical and manufacturing companies communicate online. He reveals his unique approach—blending creative storytelling with data-driven strategies—and how offering free custom videos as a lead magnet has driven high-ticket client conversions.
Chris also opens up about scaling challenges, from training his team in client acquisition to leveraging AI for efficiency without losing authenticity. With plans to expand video services (projected to become 70-80% of revenue), he emphasizes the power of organic marketing and relationship-building over quick wins. Tune in for actionable insights on balancing creativity with tech, building a flexible contractor network, and why underpromising and overdelivering remains his north star in a crowded industry.