Founders Future

How These Co-Founders Turn Free Consultations Into $300K/Yr Retainers

Closers.io

In this episode of Founders, Future, with host Mishal Saeed, we sit down with Kristine Palmer and Paola Camacho, the dynamic co-founders of Over Coffee Consulting. These former finance professionals turned marketing mavens share how their friendship and shared frustrations with fragmented digital marketing solutions led them to launch their boutique agency. Specializing in omni-channel strategies for healthcare providers and small businesses, they reveal their unique "consultative selling" approach—starting with solving one urgent problem (like a broken website) to earn trust, then expanding into full-service partnerships.

Kristine and Paola dive into their referral-driven growth model, emphasizing authentic relationship-building through retreats, pickleball, and even doctor's office chats! They also tackle the challenges of scaling while maintaining quality, their cautious adoption of AI (without losing human creativity), and their vision for 2025—including doubling revenue by focusing on clients with management teams ready to delegate. Packed with wisdom on partnerships, niching down, and resisting "shiny object syndrome," this episode is a masterclass in building a marketing agency with heart.