Founders Future

Accidental Entrepreneur: How Jasmine Fluker Turned Equity Work Into a Busines

Closers.io

In this episode of Founders, Future, with host Ammar Elm, we sit down with Jasmine Fluker, founder and CEO of The Pivotal Paradigm Project, a consulting firm specializing in diversity, equity, and inclusion. Jasmine shares her unexpected journey into entrepreneurship—from being tracked into a technical program in Alabama to becoming a classroom teacher and eventually launching her own DEI consultancy. She discusses how her early experiences with systemic inequity fueled her passion for creating inclusive workplaces and the pivotal moment when a friend’s request for DEI training sparked her business.

Jasmine dives into her boutique consultancy model, which focuses on schools, nonprofits, and mission-driven organizations, offering strategic intensives, long-term DEI roadmaps, and retainers. She opens up about the challenges of scaling her impact, her innovative approaches to lead generation (like LinkedIn storytelling and speaking engagements), and her vision for the future—including digital products and retreats for DEI leaders. Jasmine also shares hard-won lessons for aspiring entrepreneurs, emphasizing the importance of resilience and diversifying revenue streams early on.