Founders Future

Branding Like a Movie Trailer: Gordon Tolson’s Formula for Captivating

Closers.io

In this episode of Founders, Future, with host Ammar Elm, Gordon Tolson, founder of Glory Scars, LLC, shares his journey from surviving a near-fatal car accident to building a creative studio that helps brands embrace their defining moments—scars and all. Gordon discusses how his resilience shaped his entrepreneurial mindset, the challenges of balancing freelance work with scaling his agency, and his mission to help visionaries and corporations craft authentic, enduring brand identities through graphic design and multimedia storytelling.

Listeners will gain insights into Gordon’s unique approach to branding (treating it like a "movie trailer" to captivate audiences), his strategies for bootstrapping growth through social media and word-of-mouth, and his candid reflections on the hurdles of securing capital and consistent clients. Gordon’s story is a testament to turning adversity into fuel for creative entrepreneurship, offering inspiration for anyone navigating the unpredictable path of building a purpose-driven business.