Founders Future

Stick to Your Lane: Kelly’s No-Fluff Formula for Scaling Without Burning Out

Closers.io

In this episode of Founders Future, with host Karyn Vadnais, we meet Kelly Lorenzen, founder of duplicatemyself.com, who shares her mission to empower small and family-owned businesses by acting as their "duplicate"—handling marketing, project management, and consulting so they can focus on their passions. Drawing from 20+ years of entrepreneurial experience (including running a medical practice), Kelly reveals how her firm solves a critical pain point: business owners needing someone who thinks like them while executing their vision. With 70% of her clients in health/wellness and 30% in home services, she emphasizes niching down to industries she knows intimately, allowing her team to deliver unparalleled value.

Kelly discusses her unique "brain dump" consulting approach, retainers for ongoing support, and her upcoming ventures—including online workshops and a book—to help early-stage entrepreneurs scale. She stresses the importance of consistent marketing ("never take your foot off the throttle") and outsourcing tasks outside your zone of genius. For founders in service-based businesses, Kelly’s journey proves that specialization, community-building, and practicing what you preach (like using Asana and calendly tools) are keys to sustainable growth.