Founders Future

How Covid Forced a 30-Year Sales Vet to Bet on Himself

Closers.io

In this episode of Founders Future, with host Ammar Elm, we sit down with Scott Moss, founder of M Sales Growth Advisors, to explore how he's revolutionizing sales operations for small and mid-sized businesses. With 30 years of experience in sales leadership—including stints at startups and corporate giants—Scott shares how he transformed a career setback during Covid into a thriving consultancy. His unique approach combines deep CRM strategy, buyer journey mapping, and fractional sales leadership to help complex B2B companies scale predictably. Scott reveals why his "boutique by design" model prioritizes quality over rapid growth, and how he balances hands-on client work with strategic vision for his own business.

Scott also dives into his philosophy of "value-first" relationship building, explaining why LinkedIn outreach should focus on insight rather than immediate sales. From his playbook-driven methodology to his plans for carefully scaling his team, he offers candid advice for entrepreneurs: "If you're thinking about starting your own venture—and you have the experience—don't wait. Surround yourself with smart advisors and go make it happen." Listeners will walk away with actionable strategies for operationalizing sales, building client trust, and maintaining fulfillment in both business and life.