Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
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Founders Future
The 70% Close Rate Secret: Yoru Marketing’s Two-Call Sales System
In this episode of Founders, Future, host Jae Encarnacion sits down with Shri Kanase, founder of Yoru Marketing, to explore how he transformed his own e-commerce struggles into a thriving Google Ads agency. Shri shares his journey from flipping garage items to scaling 7-figure brands—and how frustration with impersonal agencies led him to launch Yoru in 2021. He reveals his "anti-AI" approach to e-commerce marketing, emphasizing human-centric strategies that prioritize profitability over automation, and how his organic content engine (YouTube, LinkedIn, and Twitter) fuels predictable growth despite platform volatility.
Shri breaks down Yoru’s unique "two-call" sales process (with a 60–70% close rate) and why he trains media buyers—not traditional closers—to handle technical client consultations. He also discusses the agency’s 15–20% monthly growth targets, the pitfalls of comparing your journey to others’, and his bold prediction: as competitors rush to AI, Yoru’s custom, human-driven service will stand out even more.