Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
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Founders Future
Niche Domination: How Events & Vendor Alliances Replace Cold Outreach
In this episode of Founders Future, with host Ammar Elm, we sit down with Lane Rizzardini, founder of Sleep Apnea Leads, a niche marketing agency helping dental sleep clinics attract patients through AI-driven lead gen and conversion systems. Lane shares how a serendipitous referral from a home organizer client led him to discover the untapped $7B dental sleep medicine market—where dentists treat sleep apnea but struggle to market beyond their dental patient base. He breaks down his "dual brand" strategy (separate sleep-focused websites and messaging) and reveals how his proprietary Patient Conversion System—featuring an AI agent named Sarah—boosts appointment rates by 8X with 5-minute response times and automated follow-ups.
Lane also opens up about the challenges of niching down reluctantly, why most digital agencies fail without specialization, and how dominating a micro-industry unlocked unexpected opportunities (like physician referral programs). For founders hesitant to delegate, he shares hard-won lessons on balancing hands-on execution with scaling—including why he still handles sales himself at $1.4M revenue. Listeners will walk away with tactical insights on leveraging AI for lead nurturing, the power of in-person niche events, and why "owning the ecosystem" beats competing on generic marketing services.