Founders Future

From Ideation to Paying Customers: Tova Feldheim on Building York Effect

Closers.io

In this episode of Founders, Future, with host Ammar Elm, we sit down with Tova Feldheim, the founder and CEO of York Effect, a boutique consulting firm dedicated to empowering executives and organizations to create meaningful, measurable impact through strategy, leadership development, and cultural transformation. Tova shares her journey of over 20 years in leadership roles across Fintech, enterprise software, and startups, and dives into how York Effect helps leaders catalyze internal transformation to drive scalable external results. She also discusses her unique approach to helping early-stage founders and entrepreneurs refine their value propositions, identify their ideal customers, and achieve sustainable revenue growth.

Tova breaks down the core offerings of York Effect, including their sprint-based engagement model, and shares her vision for the future of the company, which includes productizing their methodologies into a scalable digital experience. The conversation also explores the importance of human engagement in a hybrid digital world and how York Effect is helping leaders bridge the gap between ideation and paying customers.