Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
---
Brought to you by Closers.io - Revolutionizing revenue growth for B2B companies through innovative sales solutions and our groundbreaking STA (Sales Team Augmentation) program.
Learn more at www.closers.io
Founders Future
Why This Founder Ditched LinkedIn for Apollo & Direct Mail
In this episode of Founders, Future, host Ammar Elm sits down with Tristen O'Bannon, founder of Beacon Strategy, a lead generation and business development agency revolutionizing outbound sales. Tristen shares his journey from selling pest control door-to-door to building a consultancy that prioritizes quality over quantity in lead generation—helping founders secure high-fit clients through tailored cold email systems, direct mail, and strategic positioning. He reveals why he avoids niching down, how he navigates the evolving challenges of outbound (like firewall changes and script fatigue), and his bold $2M revenue goal for Beacon Strategy.
Tristen dives into his philosophy of "educator over pitchman," emphasizing trust-building and intentional outreach. He critiques reliance on LinkedIn ("I don’t see the value in strictly LinkedIn outreach") and champions tools like Apollo for scalable prospecting. The conversation also explores founder-led sales, the pitfalls of robotic AI-driven outreach, and Tristen’s vision to expand into executive development—transforming not just lead volume, but sales processes for creative agencies and SMBs.