Founders Future

Rebuilding a Brand: Cate Stillman’s 25-Year Entrepreneurial Journey

Closers.io

In this episode of Founders Future, with host Ammar Elm, we dive into the inspiring journey of Cate Stillman, founder of Club Thrive Global, Wellness Pro Academy, and Yogahealer.com. Cate shares her 25-year evolution from environmental activism to pioneering Ayurveda and yoga-based wellness businesses, blending ancient wisdom with modern business strategies. She discusses the power of habit-driven communities, the challenges of brand evolution, and her innovative approach to hybrid virtual and in-person wellness models.

Cate also opens up about her shift from high-ticket courses to recurring revenue clubs, the complexities of email marketing in today’s landscape, and her vision for collaborative intelligence in wellness entrepreneurship. With candid reflections on business pivots, lifestyle design, and the importance of community, this episode is packed with actionable insights for founders looking to align purpose, profit, and personal well-being.