Founders Future

From Football Coach to Sales Millionaire: Joe Pici’s Unconventional Path

Closers.io

In this episode of Founders Future, with host Mishal Saeed, we sit down with Joe Pici, Founder & CEO of Pici & Pici Inc. and creator of Sell More Virtually. With over 30 years in sales training and keynote speaking, Joe shares his journey from football coach to sales expert, driven by the need to fill gaps in skill-based sales training. He dives into the power of live, hands-on coaching—including real cold-calling sessions—and how his unique approach has helped entrepreneurs and businesses book millions in revenue.

Joe also discusses his vision for scaling Sell More Virtually, a membership platform offering on-demand sales training, weekly live masterminds, and a massive library of resources. He emphasizes the importance of human connection in sales, even in an AI-driven world, and reveals why he still prioritizes direct client engagement over automation. Whether you're an entrepreneur, sales professional, or business leader, Joe’s insights on lead generation, sales psychology, and business growth are invaluable.