Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
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Founders Future
HVAC Marketing Masterclass: High-Ticket Strategies with Michael J. Fox
In this episode of Founders Future, with host Ammar Elm, we sit down with Michael J. Fox, the founder and CEO of Corberry Digital Marketing. Michael shares his journey from a 17-year career in e-commerce and enterprise-level plumbing distribution to identifying a critical gap in the market: home service companies, particularly in HVAC and plumbing, were severely underserved in the digital landscape. He discusses how the COVID-19 pandemic accelerated the need for digital transformation, leading him to pioneer an agency that acts not just as a marketing vendor, but as a fractional CMO and growth partner. Michael explains that true success in scaling these businesses isn't just about generating leads, but about optimizing the entire customer journey and operations to meet the demanding algorithms of platforms like Google and Facebook.
Michael delves into the specifics of his agency's approach, focusing on why they niche down to HVAC and plumbing—trades with high average ticket values and year-round demand. He outlines their client acquisition strategy, which relies heavily on inbound marketing through targeted Facebook ads and authority-building content rather than cold outreach. Looking ahead, Michael shares his vision for scaling Corberry to a $5 million agency by enhancing visibility through podcasting and video content, and he offers invaluable advice for new agency owners: reverse the traditional model by building your brand authority and audience first, then perfect your operational systems afterward.