Scaling Globally from Taiwan: The Growth Hackers Story with Jonathan Aufray

In this episode of Founders Future, with host Ammar Elm, we sit down with Jonathan Aufray, the founder and CEO of the global growth marketing agency Growth Hackers. Jonathan shares his incredible journey from France to building a successful business in Taiwan, detailing the initial pivot from targeting the local Taiwanese startup scene to serving SMEs across North America, Europe, and Dubai. He delves into the unique, audit-first client process that sets his agency apart and reveals the "good problem" of generating too many qualified leads through a highly successful cold email campaign, which led to a strategic pause to build internal capacity.

Jonathan opens up about the challenges of scaling a founder-led sales process and the ongoing quest to find the right business development partner to act as a "second self." The conversation explores his shifted goals, from a potential acquisition back to a focus on organic growth, team expansion, and client satisfaction. He also provides valuable insights into the core industries Growth Hackers specializes in—SaaS, e-commerce, manufacturing, healthcare, and B2B—and the data-driven strategies they employ to drive sustainable customer acquisition for their clients.