Founders Future

Street Interviews to Scaling Brands: The Ryan Lord Story

Closers.io

In this episode of Founders Future, with host Olivia Sammons, we sit down with Ryan Lord, the founder of Saint Lord Media. Ryan shares his unique journey from a 12-year sales professional and a music artist with a 60k-strong social following to launching a creative agency that specializes in authentic, human-centric content. He delves into the pivotal moment he transitioned from a generic content creation model to niching down into "Vox Pop" street interview content for direct-to-consumer e-commerce brands, a move that led to rapid growth and partnerships with major clients like Trading 212 and National Rail.

Ryan passionately explains the power of street interviews as the ultimate form of authentic social proof, market research, and brand storytelling in an age dominated by AI and craving human connection. He outlines his lifestyle-business philosophy, emphasizing the irreplaceable value of building real relationships over complex systems and his strategic use of commission-only sales reps to scale. The conversation covers his organic growth strategies, the importance of becoming a key person of influence in your niche, and his plans for the future by doubling down on what already works.