The Stories We Tell Ourselves: Federico Malatesta on Leadership and Transformation

In this episode of Founders Future, with host Ammar Elm, we are joined by Federico Malatesta, an internationally recognized executive and transformational coach. Federico shares his fascinating journey from managing billion-dollar portfolios in the corporate oil and gas world to founding his boutique coaching practice and the Artha Ranch. He delves into the core of his methodology, which focuses on the powerful, often unconscious, personal narratives that dictate our actions and how we can learn to rewrite them to align with our professional and personal goals.

Federico provides a deep dive into his unique, bespoke coaching programs designed for C-suite executives and senior leaders, explaining why he intentionally works with a limited number of clients each year. He also reveals a unique aspect of his practice: equine-assisted coaching, where horses serve as immediate, unbiased mirrors to human behavior. The conversation explores the nuances of the unconscious mind, the difference between changing habits and understanding deep-seated desires, and why authentic transformation requires courage and time rather than a quick-fix protocol.