Beyond the Campaign: Building Sustainable Growth with Arrow Digital's Jasmine Batra

In this episode of Founders Future, with host Zach Young, we meet Jasmine Batra, the founder and CEO of Arrow Digital Marketing. Jasmine shares her journey from corporate project management to launching one of Australia's longest-standing independent digital agencies in 2007. She discusses the core philosophy behind Arrow Digital Marketing, which focuses on helping B2B businesses with complex products tell their brand stories and scale sustainably, both locally and internationally. Jasmine also delves into the major shifts she has witnessed in marketing over nearly two decades, highlighting the rise of the discerning customer, the impact of AI in leveling the playing field, and the critical advantage agility gives to founders over slower-moving corporations.

The conversation explores Jasmine's expansion beyond the agency with initiatives like the Big Leap Accelerator, which helps Australian and Indian tech startups launch into each other's markets. She outlines her future goals for both Arrow Digital Marketing and the accelerator, aiming to undertake more groundbreaking projects and foster greater synergy between her two ventures. Jasmine emphasizes the enduring importance of trust and relationship-building in marketing, even as the tools and technologies continue to evolve at a rapid pace.