Founders Future

Rewriting the Narrative: Katie Hayes on Aging Powerfully Through Fitness & Mindset

Closers.io

In this episode of Founders Future, with host Ammar Elm, we sit down with Katie Hayes, the founder of Coaching by Katie. Katie shares her inspiring journey from a 15-year career in the male-dominated venture capital industry to pursuing her passion for helping women over 40. She discusses the pivotal moment she realized she lacked passion for her corporate path and decided to leverage her own health transformation to create a business that empowers women to reclaim their bodies, confidence, and energy through sustainable habits, fat loss, and mindset coaching.


Katie delves into the specifics of her signature 16-week program, "Fierce and Fabulous," which is built on a personalized, four-step framework focusing on bespoke planning, foundational strength training and nutrition, true transformation, and locking in a new sustainable identity. She opens up about the limiting beliefs and self-doubt she had to overcome during her entrepreneurial transition and outlines her vision for the future, which includes creating a broader community platform, writing a book, and developing a corporate offering to make her message of powerful aging accessible to more women.