The Scaling Up Method: How to Build a Business That Doesn't Run You

In this episode of Founders Future, with host Zach Young, we sit down with Warren Sager, a partner at Assured Strategy and a serial entrepreneur with over 30 years of experience building and selling more than 15 e-commerce businesses. Warren shares the powerful, personal story behind his "work smarter, not harder" philosophy, which was born from the tragic loss of his father to the stress of running their family farm. He recounts his own early entrepreneurial failures, where a lack of strategy and understanding of cash flow led to his first business collapsing, teaching him the hard way that hard work alone is not enough for sustainable success.

Warren delves into the proven "Scaling Up" methodology that transformed his approach, focusing on the four key areas of strategy, execution, people, and cash. He explains how Assured Strategy offers a unique, team-based coaching model, often deploying multiple coaches to a single client for a more holistic perspective. The conversation explores their high-ticket, one-on-one engagements, their more accessible group coaching "Velocity Circles," and their ambitious company-wide BHAG to impact 100,000 lives by 2030, driving their mission to guide leaders to find their freedom through scalable, efficient business growth.