Unraveling “Good Girl” Scripts — Transformational Coaching with Nicci Ashby

In this episode of to Founders, Future, with host Zach Young, Nicci Ashby — founder of Evolutive — shares her journey from social work, teaching and community-building for FIFO families to becoming a transformational mentor for high-performing women in business. Nicci describes how an early mentor unlocked her entrepreneurial path and how that thread of service evolved into deep, psychology-informed coaching: helping women identify and untie childhood conditioning and cultural patterns that keep them playing small, frozen by fear of judgment and perfectionism.

Nicci walks us through what working with her looks like — intensive 6–12 month one-on-one programs, and intimate group runs (6–10 people) that combine community breakthroughs with practical marketing and mindset work — plus her marketing approach (strong copy, second-person messaging, and a mix of long- and short-form content). She also shares growth plans to scale Evolutive beyond Australia (with the US and UK on her radar) and explains why the real win is helping clients step into visibility, leadership, and sustainable business growth.