Founders Future
Founders Future Podcast | Powered by Closers.io
Join us on a journey through the world of entrepreneurship and business growth with the Founders Future podcast, powered by Closers.io. Each episode features an in-depth, one-on-one interview with a visionary founder, exploring their unique path to success and strategies for future expansion.
What to Expect
In each 25-minute episode, we dive deep into two key areas:
1. The Founding Journey (10-12 minutes)
- Discover the inspiration behind groundbreaking companies
- Explore pivotal moments and challenges faced by founders
- Uncover valuable lessons in leadership and entrepreneurship
2. Future Growth Plans (10-12 minutes)
- Gain insights into winning business strategies
- Learn about innovative approaches to client acquisition and expansion
- Get a glimpse into the future of various industries from those shaping them
Why Listen?
- Hear firsthand accounts of entrepreneurial triumphs and tribulations
- Gain practical advice for overcoming common business challenges
- Stay ahead of industry trends and future market shifts
- Learn from diverse perspectives on work-life balance and leadership
- Get inspired by the visions and strategies of successful founders
Whether you're a seasoned entrepreneur, an aspiring founder, or simply curious about the world of business, the Founders Future podcast offers valuable insights and inspiration for anyone looking to drive growth and innovation in their field.
Tune in to Founders Future, powered by Closers.io, and join us on a journey of discovery, learning, and inspiration from the brightest minds in the business world.
Available on all major podcasting platforms.
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Founders Future
The Real ROI of LinkedIn Ads with AJ Wilcox
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In this episode of Founders Future, with host Zach Young, we’re joined by AJ Wilcox, founder and CEO of B2Linked, the world’s leading LinkedIn ads agency. AJ shares how his background in SEO and Google Ads led him to unexpectedly discover LinkedIn ads in 2011—an opportunity that would eventually make him one of the platform’s earliest pioneers, managing over $200 million in ad spend and working with five of LinkedIn’s top ten spending accounts.
AJ breaks down why LinkedIn ads are uniquely powerful for B2B marketers, emphasizing precision targeting, lead quality, and long-term ROI over volume. The conversation explores how LinkedIn compares to Meta, where B2C fits into the platform, the evolving balance between organic and paid strategies, and why personal content and podcasts have become AJ’s most effective growth engines. He also reflects on building a deliberately lean agency, staying hands-on with every client, and designing a business that prioritizes mastery, sustainability, and long-term fulfillment.