Founders Future

From Passion to Business: Jaime Filer’s Journey

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0:00 | 17:51

In this episode of Founders Future, with host Olivia Sammons, Jaime Filer, founder of Filer Fitness, shares how her lifelong passion for movement led her to build a purpose-driven fitness business focused on transformation beyond the physical. With a background in kinesiology and over two decades in the fitness space, Jaime explains how she turned her calling into a specialized coaching program designed primarily for high-achieving women in the LGBTQ community who have deprioritized their health due to demanding careers and responsibilities.

She dives into her unique approach centered on nervous system regulation, emphasizing that sustainable fitness starts with mental and emotional stability rather than just workouts and nutrition. Jaime also discusses her highly targeted marketing strategy, her growth through organic content and paid ads, and her focus on improving client retention and long-term transformation—highlighting that true success lies in identity shifts, not just short-term physical results.

Connect with Jaime Filer:

📸 Instagram: https://www.instagram.com/jaimefilerfitness/