Founders Future

Beyond the 10-Week Wall: Jen Rogers on Sustainable Podcasting for Founders

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0:00 | 25:07

In this episode of Founders Future, with host Nick Cicciari, Jen Rogers (a podcast strategist and launch expert) discusses the strategic power of podcasting for high-level professionals and business owners. Jen shares her expertise in helping successful founders navigate the "10-week wall"—the critical point where many new podcasts fail—by building sustainable systems and clear brand alignment. The conversation explores why many professionals "kill their podcasts quietly" due to a lack of structure and how to avoid the negative impact of a failed launch on a personal brand. Nick and Jen dive into the nuances of modern content strategy, the importance of authentic storytelling, and a roadmap for founders to leverage podcasting as a high-impact tool for lead generation, authority building, and long-term business growth.