Music-Led Tours In Scotland

A tour bus full of strangers can feel awkward, until everyone realises they already share the same songs. We sit down with Fiona Boland, director at Scotland Folk Tours, to unpack a fresh kind of Scottish tourism where live folk music is not an add-on but the thread that ties the whole journey together. Fiona shares her own path from guiding in Paris to building tours across Scotland, and why she still thinks of herself first as a tour guide even while running a company.

We get into how Scotland Folk Tours actually works: a small team of directors, a strong operations backbone, and a distinctive B2B model where working musicians from the US and Canada bring groups of fans to Scotland. That shared connection changes everything, from group dynamics to the pace of travel. Fiona explains the “triple meaning” of folk: the people you meet, the stories you collect, and the music that sets the tone. We also talk through what makes their itineraries different, including private concerts with respected Scottish traditional artists in unforgettable venues.

The conversation turns local, too. We explore why Stirling deserves more than a quick castle visit, how it works brilliantly as a base for the Central Belt, and what destination marketing needs to do to shift mindsets. Finally, we look at film and TV tourism, from Outlander to castle-based reality shows, and how a single screen moment can nudge someone to book a trip. If you care about Scottish travel, cultural tourism, folk music, or building experience-led businesses, this one’s for you. Subscribe, share with a friend who loves Scotland, and leave us a review with the one place you think visitors should stop rushing past.

Transcript

SPEAKER_01 0:15

Welcome back to Studio King Street for the Sterling Business Podcast. This week our focus is in and around tourism, and today we have Fiona Boland, a director from Scotland Folk Tours with us. How are you doing, Fiona?

SPEAKER_00 0:30

Very well. It's sunny today, so spring is sprung.

Fiona’s Path Into Guiding

SPEAKER_01 0:34

Absolutely. So obviously you're not a stranger to this building, you spend all the time here. Yes, our offices are here. And we'll we'll we'll touch on that as we go through. So just wanted to kind of talk to you a little bit about uh Scotland Folk Tours today, uh you know, the the the the concept behind uh folk tours, what they do, um and um why uh you know that you're a little bit unique in terms of the uh you know the focus that you guys have had, um, you know, unlike a lot of other tour operators. So um before we get into uh into that specifically though, why don't uh you tell us a little bit about yourself and what your background is?

SPEAKER_00 1:14

So yes, I am Fiona. I always describe myself as a tour guide, even although in theory I should probably describe myself as tour guide slash a director of a company. Maybe it's that imposter syndrome thing, I find that difficult. Um I've been a tour guide for pretty much my entire adult life. Uh started when I was 19, and I've been in tourism ever since, in some way, shape, or form. Um I grew up in the central belt, so not far from Stirling. I grew up in a town called Linlisco, spent many years in Edinburgh, and now I live in Glasgow.

SPEAKER_01 1:52

Brilliant. Okay. So always been in that kind of central belt then. You've never really kind of even though you spend a hell of a lot of time up north.

SPEAKER_00 1:59

Yes, I spent a lot of time across Scotland. Um I spent years out of Scotland. Uh the company that I used to work for was a big um walking tour, international walking tour company, which operated in 18 different cities. So I spent a lot of time in France and the Netherlands and London. Okay. And then came back to Scotland.

SPEAKER_01 2:19

Doing tours and those other people.

SPEAKER_00 2:21

Yeah, so I was a tour guide. Initially, I started guiding actually in Paris. Um, I always say it was a great sort of crossroads of my life. I was at university up in Aberdeen. What did you study? I studied law.

SPEAKER_01 2:34

Okay.

SPEAKER_00 2:34

Incomplete, because on a whim, I went to Paris one summer to stay with a friend who was in tourism, and I didn't come back, was essentially how that panned out. I got the job doing walking tours in Paris and just thought this sounds better than going back to university.

SPEAKER_01 2:53

And so what do you love about guiding then?

SPEAKER_00 2:56

I love that you get to be outside, which was easier obviously in some of the cities that I worked in than in Scotland. And I love the people that you meet. No two-day is the same, you know. Um you get different faces from different parts of the world, and you learn a lot about people and culture in this industry and and how everybody's just so different, and it makes every tour different, despite the fact that very often I say the exact same thing.

SPEAKER_01 3:28

So um so Scotland folk tours. Um how on earth did you meet Nori? I've always wanted to ask that question.

SPEAKER_00 3:36

How did I meet Nori? Strangely enough, um Nori and I met through our other director.

SPEAKER_01 3:42

Just for the audience, by the way, Nori is a fellow director. Yes. Uh-huh. Um, who was probably the first director I met from uh Scot Scotland Folk Tours. Just for the for the audience.

SPEAKER_00 3:51

So despite Nori and I being in the same industry for a number of years, the two of us never crossed paths uh until one of our other directors, Tim Grimm, who is from the US, introduced us because he used to come across once a year since 2014. He would bring guests to Scotland, and independent of each other, Tim had met both Nori and myself, and then he started to join the dots of being like, let's do a walking tour first and then let's get them on the bus. And so through Tim, Nori and I actually met. Right. Which is strange.

SPEAKER_01 4:29

Strange, American introducing two Scots Scots people together in the same industry.

SPEAKER_00 4:34

Correct.

unknown 4:35

Yeah.

SPEAKER_01 4:36

So uh that's actually a good segue about the uh the business of Scotland Folk Tours. So the structure. So how how is the business structured?

SPEAKER_00 4:45

So there are four of us uh directors at Scotland Folk Tours. Um Tim Grimm was the founder of Scotland Folk Tours. He is a singer-songwriter out of Indiana in uh Indianapolis, and he started bringing folk fans to Scotland. He found Nori, to who historically is a bus tour operator, so he has a fleet of buses, and he had a little business called Heartland Travel, uh, beautiful little business. And Tim started using Nori's buses, and then when his groups came to Edinburgh, he used me as the guide. Right. And the three of us really thought that we were on to something until we realized that two music uh two tour guides and a musician don't actually create a perfectly formed business. And there has to be a human being that does all the logistics and admin and organization, and that's when we met That's no mean feet. Yeah, that's no mean feat, exactly. And that is when we met Alexis, and Alexis is our administrative director, and we all joke that we now all work for Alexis.

SPEAKER_01 6:00

Yeah, it feels like I work for her as well.

SPEAKER_00 6:03

Yeah. She she's just she's incredibly, you know, her brain works in a different way than our threes does. She can reply to emails in a blink of an eye, and she just gets the job done. So there's the four of us.

SPEAKER_01 6:17

How did so how did the uh connection with Alexis come about?

SPEAKER_00 6:20

Nori knew her. So Heartland Travel did tours for Sterling University. Well, they provided the the bus tours for the university. And Alexis at the time was doing things, uh, education work for Sterling University. And so the two of them knew each other in a different role. And then when we realised that we were really lacking any form of administration, Nori knew that she was the one for the job.

SPEAKER_01 6:47

She is definitely the one for the job. She is the one for the job. She's so well organised. Yes. Okay, so so who are Scotland folk tours and so what what has it become uh as an as a as a business?

SPEAKER_00 6:58

So we are a tour operator. Um we run scheduled tours from April through October. We have four different itineraries, soon to be five. And as well as sort of showing people Scotland, we like to think that the thing that sets us apart or the thing that makes us unique is this whole aspect behind music. So whenever I say Scotland folk tours or whenever I pitch the idea, I like to think of that word folk as having sort of a triple meaning. You know, it's folk the people, the people that you travel with, the people that you'll meet along the way, folk the stories, and the stories that you'll make and the stories that you'll hear, and then the music. So I really think the name is clever because it says what it does on the tin, but it means more the word folk than a lot of people think it is.

SPEAKER_01 7:51

And the music specifically is folk music.

SPEAKER_00 7:55

Yes, exactly. Um I guess the thing that makes us slightly different from other tour operators in regards to how the business works is we work with, we partner with folk musicians, predominantly from North America, the United States, and Canada.

SPEAKER_01 8:14

And these are all a B2B model in that regard. So you're dealing with another business, absolutely.

SPEAKER_00 8:21

Correct. Absolutely. And these people are full-time working musicians who are gigging across the US and or Canada. And as they're gigging, they will say, you know, next July, I'm gonna go to Scotland for 10 days, and this is what I'm gonna see.

SPEAKER_01 8:37

On a pilgrimage.

SPEAKER_00 8:38

On a pilgrimage, exactly.

SPEAKER_01 8:40

To the world, to the home of Scotland uh folk folk music.

SPEAKER_00 8:43

Folk music, yeah, Celtic music. Like um, come with me. And so then we have what we get out of that is this group of like-minded travellers who are bonded by their like for this. Correct. Yeah, yes. They're bonded by this like for the musician, and so I start all the tours, and when I start them, they're so easy because there's a familiar familiarity, there's a bond between the group already.

SPEAKER_01 9:11

Yeah, so you you people who are on the tour that might be meeting each other for the first time, but they're likely they probably haven't, they'll met before through the connection with the singer. Trevor Burrus, Jr.

SPEAKER_00 9:22

Correct. Or they're in some way associated. And even if they don't know anyone else in the tour, the fact that they like the same music means that they probably like listen to the words and have a same philosophy and a same idea on things. So they're the as a guide, they are the easiest tours to run because you very rarely get an antagonist, which can sometimes happen in my years of experience.

SPEAKER_01 9:49

So what what is the demographic typically that um you know attend these tours and and and and you know spend their hard-earned money to um to come and do it?

SPEAKER_00 10:00

It can be varied, but I would say predominantly they're retired. Okay. You know, some artists i it it sort of depends on the musical leader. Some artists bring younger crowds. Um but generally speaking, I would say it's people who are nearing the end of their careers or who have retired and just want to go and explore the world. And they're always really keen to explore. So that's I would say our general is our demographic, but we we we jump up we jump about.

SPEAKER_01 10:30

Aaron Ross Powell So it's typically down to the artists to effectively fill the bus.

SPEAKER_00 10:34

Correct.

Who Travels And Why It Works

SPEAKER_01 10:35

Bring their customers, slash, clients, slash fans over with them. Correct. Um so take us through a typical tour. Uh how long do they last and what what happens over the course of that period of time?

SPEAKER_00 10:47

Aaron Powell So they can vary in length, uh sort of anywhere between 10 to 14 days.

SPEAKER_01 10:53

Um I guess our our main from the US predominantly, or all from the US?

SPEAKER_00 10:57

Canada, US, Australia. Yeah, we we find more in the last year, or certainly last season and looking into this season, we get a lot more independent bookings than we used to. So there is obviously people out there that are looking for music-focused tours. And by internet search, they find us. As I say, it still generally is the musical leader, but we find now we're getting a lot more independent bookings. Um, but yeah, predominantly North America. Um, I'll talk you through sort of our founding itinerary, I guess, the one that we started with, which is uh an itinerary called Beyond the Tartan. All of our tours start with that word beyond. So we have Beyond the Tartan, Beyond the Standing Stones, Beyond the Borders, um, soon to come beyond the barley, which is why we all went to Isla and turned into whiskey for a week. Um but that we started with the Tartan tour, and the idea of that word beyond is that we're not just showing you the sights, we're gonna take you beyond the idea and the perception that you have of Scotland. So, you know, we'll start in Edinburgh, we'll go up to the Highlands, we'll go to Skye, we'll tick a lot of the boxes that you see a lot of tour operators ticking. But I would say our difference is that we don't just drop people off and and leave them, or or we don't drop them off in the evening and say, you know, enjoy your dinner, goodbye. We believe in the power of this music that happens on our tours, and we organise on every tour sort of six private concerts, and we bring in local Scottish musicians local to that area, and they perform concerts.

SPEAKER_01 12:42

And they're typically well-known artists in Scotland.

SPEAKER_00 12:45

Yeah, incredibly so. You know, we've had a lot of a lot of the our younger artists are coming out of like the Conservatoire. We have people who've won like the Trad Musician of the Year, we have people that perform in Celtic Connections, um, you know, Paul McKenna, Beth Malcolm, Iona Fife, um, more local to Sterling.

Beyond The Tartan Tour Format

SPEAKER_01 13:03

We have uh Suzy Malcolm Best Parents actually, uh Suzy Malcolm and Oh, I've seen uh Beth at the uh on on the last night of one of the tours.

SPEAKER_00 13:13

Yes, they're wonderful. And so we we bring in these musicians and they perform the con the concerts, they play their tunes and they tell them the stories behind the music. And it's it's quite special.

SPEAKER_01 13:37

So the storytelling behind the music that they're about to perform.

SPEAKER_00 13:40

Yep.

SPEAKER_01 13:41

The audience are gonna love the music anyway.

SPEAKER_00 13:44

Yep.

SPEAKER_01 13:44

I think at the event I went to um the artist who brought the tour over also had a couple of songs within within within the mix as well. Um yeah, and I I I can see how that kind of bonds people and and and how that kind of brings brings that little bit of differentiation to uh you know to the audience.

SPEAKER_00 14:02

It's yeah, it's it's it really is actually it's really incredible. And and some of the locations that we use for these concerts, you know, on one of our tours we end up in Orkney and we use like an old whaling shed, um, you know, and and it's spaces, spaces in the early years we used to go up to the two hills and we used to do concerts in Norrie's barn. The midges got too much. We we had to we had to stop. But you know, it's this old barn in the two hills just outside of Stirling, and there's these local musicians doing sort of historic tunes about what used to happen in that area, and people just they just love it. Yeah, it's really magical.

SPEAKER_01 14:41

Authentic, fantastic. So typically pick the group up in uh Edinburgh, off you go. Yeah, you typically go north and you'll do a kind of route depending on the tour that you go with. And then you always end up in Stirling on the last night. That is right. Okay. Uh at the King Street Department Hotel. That is right. So that's how kind of we met. We met through the Visit Scotland Connect event uh several years ago. Met with Norrie.

SPEAKER_00 15:08

Yes.

SPEAKER_01 15:08

Uh right at the end of the second day, which was quite fortunate. Realised that we were both Stirling based. Uh-huh. Uh as businesses and the rest is history, really. That's it. So we end up in Stirling on the last night. So um so what happens on the last night typically?

SPEAKER_00 15:23

So on the last night we do sort of uh we check in here at the apart hotel. It's always a great place to finish. People get really excited when they come into the apart hotel and they get that big comfy bed and they can just, you know, relax. It's a it's a beautiful place to stay at the end of a tour.

SPEAKER_01 15:38

Not that they've been sleeping on bunks for the last two.

SPEAKER_00 15:40

No, not at all. But you know, it's just it's it really is just a great place for people to sort of wind down and really think about, you know, what they've just experienced. It's a perfect location. Um and then we take them to Bridge of Allen, we take them to the Allen Water uh brewery and we host the concerts in there, and people get to try the local beer, the local gin. They've got gin, they've got all sorts of things at that at the brewerhouse. It's a wonderful, wonderful location. The musician comes along, and we also have the butcher. So the local butcher.

SPEAKER_01 16:13

Local guy. Yes, local guy sterling best butcher.

SPEAKER_00 16:15

Exactly. Uh Michael, he comes along and he gets the barbecue out, and we all have it's great. You know, and it's so funny because we always send him the numbers of like how many guests there are on the tour. And every time I go there, I'm like, I'm gonna get seven steaks, I'm gonna get a burger, I'm gonna get a sausage, you know. He just he's he's remarkable. He goes all out, and just we all have a feast and listen to tunes and drink good beer, and it's just a really beautiful way to finish the tour. And from a business perspective, that last night really sort of encompasses what we try to achieve as a business. You know, we've got three local businesses or local artists being benefited on that final evening. We get the butcher, we have the brew house, and we have the musician. All sort of And the accommodation. And the accommodation. Exactly. Four. You're right. All local to the area and all sort of intrinsic into what we do.

The Stirling Finale Night

SPEAKER_01 17:17

That's great. So um Stirling's a very busy tourist city that time of year in particular, from April through to October. Uh we had our first season last year, so we can testify to that. Um and in your mind, what does Stirling offer um from a touring point of view that's unique and different?

SPEAKER_00 17:38

Well, I mean, Stirling I mean, I could give you it from a historical perspective, you know, for sure. You know, Stirling is the brooch of Scotland. You know, you can't go historically, you can't go north or south without passing through Stirling. You know, you've got the river coming in, the narrowest crossing point of the river, you've got the two hills coming in, you have to make your way through Stirling. And so the history that is here is astronomical, you know. Every poster boy and poster girl of Scottish history has at one time or other walked the streets of Stirling. And the appeal that that has is vast, you know, particularly to our audience, you know, to our customer base. I'm trying to not say anything bad about North America, but it's it's not that old. You know, it's certainly not as old as Sterling. And, you know, for them to go to a place that has that history but still has a beating heart and culture and and is still a thriving wee town today, it's incredible to see what Sterling has been and what it is throughout the centuries.

SPEAKER_01 18:46

It's interesting you say that because on a few of the tours last year, um, we have had a few repeat visitors that have come on their own accord to specifically spend more time in Sterling.

SPEAKER_00 18:57

Yes.

SPEAKER_01 18:57

Yeah.

SPEAKER_00 18:58

So once we started expanding our itineraries um, we started doing a tour called Beyond the Borders. And Beyond the Borders starts in Sterling. And the reasoning of doing a tour that started in Sterling is because we did get feedback from folks that when the tour finished in Sterling, if they were leaving the next day, they didn't have enough time and they wanted to see more of Sterling. And so the notion of that other itinerary starting and also ending in Sterling gave them the opportunity to have more time in Sterling because it was constantly on our feedback notes. We didn't get enough time at the end to to see Sterling and they'd have wanted to see. Yeah, exactly.

Why Stirling Deserves Longer Stays

SPEAKER_01 19:40

No, no, it's it's it's a good point because I think one of the biggest challenges that we typically find with Stirling, and certainly as uh hospitality providers, whether you're in the the accommodation sector or the food and drink sector, is you get a lot of people come into Stirling, either coming from north or south, so from you know Sky or Urban on a road trip, lots of Americans, lots of different demographics, down to Edinburgh.

SPEAKER_00 20:08

Yep.

SPEAKER_01 20:08

And they stop off here for the night because they want to have a quick, quick look at the castle. Yep. But nobody dwells enough time in Stirling and sees what Stirling really has to offer. And there's so much, not just in Stirling but in the wider Fold Valley area.

SPEAKER_00 20:22

Absolutely. There there I you know it's interesting. In my previous life, when I worked for uh the big walking tour company, I was their business development manager, and we used to always talk about cities and we used to refer to them as their night stays, you know. So that's a three-night city, that's a two-night city, and you know, the three-night cities would always perform better than the two-night or the one-night cities because people would linger, they would spend more money, they would go on more tours, there was greater opportunity for us to sell them things. And I think with Sterling, what a lot of people don't appreciate is particularly if you're travelling independently or as a small group, Sterling's a great base. Every train that leaves Glasgow and leaves Edinburgh to go north, their first stop Stirling, you know, and you're almost skipping a step by basing yourself in Sterling because both of those trains leaving from the east to the west meet in the middle in Sterling and then they go wherever it is that they're going. So it's a great base because the two biggest cities immediately pass through Stirling. And to base yourself in Stirling, you can access all of the things that are in the Fourth Valley area, all of the things that are in the central belt, you're one stop closer to anything in the north, and you've also got a really lovely, quaint place to stay.

SPEAKER_01 21:46

But then there's a whole raft of other things that you wouldn't even have thought were here. And there's so much kind of history with you know, the Battle of Stirling Bridge and uh everything else as well, but and it's so accessible, right? Whether you're on on on on on the train. We've got a really, you know, nice train station right in the city centre. Bus station right next door. If you're travelling by road, you're right on the motorway network. So there's kind of no excuse to come through here and spend time. Instead of just by bypassing the castle up on the hill as you go up the end.

SPEAKER_00 22:17

It's a brilliant base. It really is a brilliant base. And I think you know I think about this sort of as a bigger picture. You know, we talk about it all the time. Like how do we make more people come to Scotland? You know, is is Scotland good enough at marketing itself? You know, why do lots of people in North America want to go to Ireland instead of coming to Scotland? We should be better at marketing. And it's maybe a similar thing within the Central Belt. Yeah. You know, why do if whenever anybody comes to Scotland I always think their first thought is let's go to Edinburgh. You know? And I love Edinburgh. I've been a walking tour.

SPEAKER_01 22:48

So do I but Stirling Castle is nicer than Edinburgh Castle, let's be honest.

SPEAKER_00 22:51

If anyone from Stirling or Edinburgh Castle watches this, I can't I can't stay well it's all part of Hess anyway, so yes as I said all the poster boys and all the poster girls were in Stirling Castle at one point or the other. And the same really can't be said for pretty much anywhere else in the country.

SPEAKER_01 23:10

Since I came to Stirling, kind of one thing I learned was that Stirling is the only city where a monarch was crowned outside of Westminster Abbey.

SPEAKER_00 23:19

Yeah, exactly.

SPEAKER_01 23:20

Just up the hill.

SPEAKER_00 23:20

Just up the hill at the at the Holyrood. Yeah absolutely Holy Road. I never know if I should if I should get that pause in between. Yeah exactly. Yeah it's a fascinating history and I do just think that the the the the only sort of real difference between itself and the other bigger cities in the Central Belt is that fewer people think to stay here for a longer trip. And I think that's the mindset that that is a challenge for Stirling and when it overcomes that there it it's purely it almost feels to me like it's a marketing thing. There's nothing that needs done to Sterling to enable that. Exactly.

SPEAKER_01 24:00

So I think Scotland's getting a lot better at that. There's a Scotland having a big impact there. But I think at a kind of local regional level it really comes down to destination marketing. And somebody needs to do that.

SPEAKER_00 24:11

Because there's nothing that is there there's nothing that is lacking in in terms of making that possible. It's just simply that people don't know that it's one of the better options that they that they can pick.

Marketing Scotland And The Central Belt

SPEAKER_01 24:25

Good. And just kind of on that theme around Sterling, the Trossex the kind of surrounding areas seems to be having quite a big impact on bringing more people here. Absolutely obviously people are still coming to see the history, the castle and things like that. But what are Scotland Folk Tours doing if anything in and around that kind of film media kind of connection and in terms of the touring that you're doing in these parts?

Film And TV Tourism Effects

SPEAKER_00 24:52

Yeah it's hard to underestimate the impact of like television more specifically something like Outlander you know? We do we're doing an Outlander tour this year which has actually one of the stars of Outlander Maria Doyle Kennedy who is plays a role in Outlander. She's from Ireland and she is a musician. So we are doing an Outlander tour. Yeah we're doing an Outlander tour and she is coming along to do a private concert and a fan meet and greet on that tour. Wow you know which is really I know very unique we like to think so. But even you know even things like the traitors that sounds daft you know because the traitors is just in you know a castle but people know that it's in a castle in Scotland. And you if particularly the American traitors which castle is it do they use? Oh Neil I just left my head I was about to say it and as I was about to say it I was like just say a castle. Yes it's in Scotland. It's just north of Inverness ah it's not I'm not going to get it. I didn't realise that yeah it's in Scotland and a lot of particularly I see it a lot on social media you know you've got in America the traitors is just celebrities so there's no sort of like Joe blogs on the American traitors. And the celebrities are then in Scotland and on their social media they're they're talking about Scotland and their time in that castle in Scotland. And I think all of these things are actually quite impactful. It's just it simply just takes a little trigger for them to be like oh Scotland. Oh that that's a nice castle oh that looks nice maybe I'll go to Scotland and see castles. You know there it's a huge impact. And the filming you know you see more and more films being filmed in Scotland sort of year in year out and scenario. Yeah exactly and I mean it looks good. It looks good in a film you know no one's gonna watch a film and be like oh that looks really ugly you know even train spotting makes Edinburgh look pretty yeah most of it challenging movie yeah so I've known you for a couple of years now Fiona and I generally can't see you doing anything other than being a tour operator.

SPEAKER_01 27:10

Yeah you're just born for it you you look like a tour operator if there's such a thing. Right. So if you weren't doing this what else would you do?

SPEAKER_00 27:19

Oh it's I mean that's the thing because I've done it pretty much I mean I'm not that old you know I'm I'm 35, I'll be 36 this year. And I started in this industry when I was 19. It it it's hard to imagine doing something else. I'm quite creative you know and I and I and I like having a creative outlet. I think I would definitely do something creative. I like making things and seeing an end result. You know and I guess I you do that as a tour operator.

SPEAKER_01 27:50

You make a tour, you make an itinerary involved in that side of it with with Scotland Folk Tours the creation of the tour.

SPEAKER_00 27:57

Absolutely it's one of the best parts you know I mentioned earlier that we're we're trying to do a tour in 27 beyond the barley and you know how do you start doing a whiskey tour? You go to Island you drink a lot of whiskey you know that that side of it. Really market research the market research is really fun. But yeah if I wasn't a tour operator I would do I like design, I like creative aspects I mean I'd I'd maybe buy a kiln and stick it in my back garden and in a shed and throw pots. Yeah.

SPEAKER_01 28:26

Make pottery like on ghost. Exactly pottery waste.

SPEAKER_00 28:31

I would love it. I would love it. Yeah. Yeah something creative for sure but I definitely don't I can't it's in my bones. I can't see myself not being in tourism.

SPEAKER_01 28:44

No and it's great that you are so keep doing it. Yeah you know that's great for the economy. Great tourism and you know the economic growth of Sterling in particular. Absolutely which is kind of what I'm you know mostly interested in being a business owner here. But uh great conversation. So I think in the coming weeks we will have some further content around in and around tourism from different you know different guests including Sterling Council. So um keep doing what you're doing because uh and hopefully the tourists will keep coming. Yeah fingers crossed it thank you again for attending the Sterling Business podcast and uh listening to us here from Studio King Street. So thank you Fiona uh today for her insights on tourism uh across Scotland and in particular uh in and around Stirling so until next time uh stay safe and we'll speak again soon