Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.

This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hit play! This is your reminder that growth only happens on the other side of that discomfort.

What you’ll take away from this episode:

• Why does fear feel louder when you’re on the edge of something big?
• How your comfort zone tricks you into staying small
• What really happens when you put yourself out there and no one claps?
• Is fear a sign you should stop or that you’re on the right path?
• How to move forward even when your stomach is in knots
  
  

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Class is in session - Join me at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this social media class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout. Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education? 
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. 

I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.

What you’ll hear in this episode:

• What’s the one mindset shift that has to happen before any real change sticks?
• How do you know if it’s time for self-reflection or a bigger life shake-up?
• The surprising tiny habit that kick-started my transformation
• How can you reframe negative self-talk so it stops running your life?
• Your future self is literally cheering you on right now
  
  
  

Hit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.

I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
• “Badass Habits” by Jen Sincero

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7.

I share why it converts faster than social media, what details you absolutely cannot forget on your profile, and how to make your page irresistible to local searchers. Plus, I spill the tea on real results from my own business and clients who went from “is this working?” to “we’re booked out!” This is the long game that pays off big time, and it’s easier than you think.

What you’ll learn in this episode:

• What makes Google Business Profile way more high-converting than Instagram?
• Why “just being on the map” isn’t enough and what to do instead
• What are keywords and how can they boost your visibility?
• How to ask your clients for reviews without being awkward or pushy
• What kind of content should you post to your Google Business Profile?
• What to look for in your analytics to know what’s working and what’s not

Want to finally get found by the clients already searching for you? Start setting up (or optimizing!) your Google Business Profile today. And if you need a little extra support, I’m just a DM away on Instagram at xoericaschramm.

Resources:

• Metricool: The content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same  post to go live on multiple platforms at once. Work smarter, not harder🫶🏼 Check it out here: https://f.mtr.cool/WRLGLA 

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.

We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always admit to, and how educating yourself - and your clients - will only continue to help you in your business. Hit play for the answers to the questions you’ve been dying to ask an optometrist. 

What you’ll learn in this episode:

• Why lash artists are often the first line of defense for their clients’ eye health
• What are the most common eye conditions linked to lash extensions? (and what to watch for)
• Red flags that mean it’s time to refer a client to an optometrist
• How to start those “awkward” but essential aftercare conversations
• Surprising truths about lash cleansers, adhesives, and what’s actually safe
• Why over-cleansing lashes might be causing more harm than good
• Simple hygiene practices to elevate your services and client trust
• How can partnering with local optometrists set you apart in the industry?
  
  

Ready to level up and learn more about ocular hygiene and lash safety? EYEsthetics’ masterclass launches this Fall for your all-in-one destination for Ocular Hygiene and Lash Safety Education. For early bird sign up and to receive 15% off with code: ERICA15, please visit www.eyestheticsofficial.com and navigate to the Masterclass page to sign up with your email today or email us directly at info@eyestheticsofficial.com.

Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry are eye care professionals and founders of a brand that advocates for safe lash practices. Their mission is to support the industry’s growth through science-backed practices, client safety, and education. They believe that when artists are equipped with the right tools and knowledge, they can elevate their craft, earn deeper client trust, and protect the future of their profession.

Connect with EYEsthetics:
TikTok and IG: @eyestheticsofficial

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getting started.

I talk about how to position yourself like the expert you know you are (or want to become), how to build a reference sheet that makes content creation and marketing feel easier, and why consistency is non-negotiable even if you feel like you're shouting into the void. If you’ve been waiting for a sign to go all-in on what lights you up…this is it.

What you'll learn in this episode:

• What’s the first step to becoming known for a specific service?
• Why your social media bio matters way more than you think
• How can you stand out in saturated local markets (without dragging others down)?
• The type of content that actually builds your brand over time
• How do you fight off imposter syndrome when you're just starting out?
• What messaging points should you be pulling into every client touchpoint?
  
  
  

Hit play if you’re ready to be the one clients recommend in local Facebook groups and to their friends. And if this episode resonates, come say hey on Instagram @lashbizbabes or @xoericaschram!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare 
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience
  
  

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!
  
  

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.

This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.

What you’ll hear in this episode:

• What if you love lashing yet want something more?
• Should you raise your prices, reduce hours, or expand in a new direction?
• Is education or coaching the right next step for you?
• The real cost (and reward) of hiring help or building a team
• The social media tip you need if you plan to pivot
• How do you build confidence as an educator before launching anything?
• The real low-down on starting a product line and you need to consider
• How can you align your business with the life you want, not just the income?

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://beautycorprollc.hbportal.co/public/mentoring-session

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.

Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.

• The wild story of Ashley’s first lash class and how it shaped her mission
• Why the “industry standard” for education is way too low
• Why did charging higher prices for lash classes make Ashley feel guilty?
• How free education became Ashley’s north star and the business model that made it possible
• What makes a truly great trainer? (spoiler: it’s not just about lashes)
• Why creating legacy might matter more than chasing applause
• What are the real differences between being a lash artist and running a lash education business
• How will the PLA Power Trainer program change the future of the lash world?

Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most. 

About Ashley:
Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.

Connect with Ashley:
Instagram

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.

Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.

What you’ll hear in this episode:

• The moment I knew I hit my “max” as a lash artist
• Why resentment can be a flashing neon sign
• The mindset shift that helped me let go without guilt
• How can you tell when your business no longer fits your lifestyle or goals?
• What starting over really felt like (hint: not cute, but worth it)
• Why changing your mind doesn’t mean you’ve failed
  
  

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next.
Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload. 

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience
  
  

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA 
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth. 

Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!

Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.

What you’ll hear in the episode:

• What inspires Shelby to keep expanding her lash empire?
• How motherhood cracked open a whole new way of managing time 
• Shelby’s must-do routines for getting ahead and staying sane
• How does cycle syncing help with productivity, launches, and conflict resolution?
• How to spot a valuable industry event vs. one that’s just trying to sell you stuff
• Tips for introverts who want to make real connections at events (without the small talk hangover)
• Why the lash industry is thriving because of women who give freely
• The advice every ambitious mama needs to hear (especially when guilt tries to creep in)
  
  

Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you. 

About Shelby:
Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.

Connect with Shelby:

https://www.instagram.com/shelbythelashboss

Lash Boss Summit: www.lashbosssummit.com

Lash Boss Retreats: www.lashbossretreats.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life. 

From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I’ve made space for both mourning and momentum. You’ll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one’s for you.

In this episode, you’ll hear:

• How do you keep going when it feels impossible to get out of bed?
• Why is it important to let yourself actually feel your feelings — and how do you even do that?
• How can you care for your body when your mind and heart are in survival mode?
• When it’s okay to scale back, and how to do it without guilt
• Why might putting your phone down be one of the best things you can do for your healing?
• What support can look like even if you don’t have a village nearby
• The wellness practices that help shift my day and help re-center.

If you’re in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you’re not alone.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career. 

We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry’s 
biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way. 

Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists’ growth and success. 

In this episode, you’ll hear:

• How Sandra went from survival mode to building a lash empire
• The unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)
• Why throwing her tweezers (almost) led to her signature technique
• What do most lash trainings miss and how do we fix it?
• How she built a 16-person team and why she scaled back
• Real-talk about burnout, boundaries, and building better, not bigger
• What was the mindset shift that transformed her confidence and business?
• Her top tips for consistent client retention that solo artists can use
  
  

More about Sandra:
Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don’t have to.

Connect with Sandra:

• Instagram: www.instagram.com/lashfullee

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever wish you could sit down with a fellow lash biz owner and talk real talk - the kind that doesn’t sugar-coat the hard stuff but also reminds you why you started? That’s exactly what this episode is. For our 100th episode (still can’t believe it!), I bring it back to where it all began - just me, my mic, and sharing from my heart to you. 

I share 33 lessons I’ve learned through building businesses, raising a family and figuring things out as I go. Some are personal, some are practical, all from the heart. If you’ve ever felt like you’re doing this alone, I hope this reminds you: you’re not.

What you’ll hear in this episode:

• The hard truth about chasing goals and still enjoying the present
  
  
• How can you handle bad reviews without spiraling?
  
  
• Where do you draw the line between having boundaries vs being flexible?
  
  
• Why giving grace (to others and myself) has changed everything
  
  
• What daily habits actually move the needle (hint: not constant hustle)
  
  
• Why surrounding yourself with the right people is so important
  
  
• Life is short - be cringe!

THANK YOU for listening to Lash Biz Babes! This podcast wouldn’t be the same without you. While I celebrate 100 episodes, I’m also celebrating you and cheering for you every step of the way. 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Missed the Lash Biz Babes Online Conference 2025? I've Got You! If you weren’t able to join us live, don’t worry - you can still catch every powerful session, speaker, and strategy shared at the Lash Biz Babes Online Conference 2025!

This episode gives you a sneak peek with some short clips straight from the conference, but if you’re ready to dive all the way in, you can grab the full replays and learn how to grow, scale, and thrive in your lash or beauty business.

💻 Get lifetime access to the full conference replays for just $128

✨ Or split it up - 2 monthly payments of $68

Tap the links below to choose your option and start learning today!

Pay in Full: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247394

Payment Plan: https://lashbizbabesacademy.teachable.com/purchase?product_id=6247396

Connect with the speakers + panelists:

Erica: https://www.instagram.com/xoericaschramm/

Linda: https://www.instagram.com/littlelindaslashes/

Jasmine: https://www.instagram.com/jazzysglambar_/

Deb: https://www.instagram.com/debbazzle/

Brenda: https://www.instagram.com/beautybybibillc_/

Tee the Brand: https://www.instagram.com/iamteethebrand/

Rebecca: https://www.instagram.com/msbeelashed/

Sydnee: https://www.instagram.com/pacificbeautycove/

Michelle: https://www.instagram.com/imperfectionisbeautylashes/

Mo: https://www.instagram.com/lashluva/

Kaitlyn: https://www.instagram.com/she_beauty.and.education/

Jenna: https://www.instagram.com/jennacarrollcoaching/

Crystal: https://www.instagram.com/bkeyelashes/

Francesca: https://www.instagram.com/itsfrancescarmz/

Cecilia: https://www.instagram.com/ceciliawiscomb/

Jennica: https://www.instagram.com/jennicaminer_fnp/

Cristina: https://www.instagram.com/itscristinafard/

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ready to ditch the 9-5 and go all-in on your beauty biz but also kinda sweating over health insurance, savings, and whether this whole “being your own boss” thing will actually pay the bills? You’re not alone, friend. In this episode, I pull back the curtain and get real about what it looked like when I left my 9-5 job in 2018 to go full-time in my lash business - as a brand new mom with big dreams and a tiny human who wouldn’t sleep.

I also share how my husband and I are prepping as he gears up to go full-time in his electrical business. Yep…two self-employed parents, three kids, one mortgage, and a whole lotta spreadsheets. We’ll talk financial prep, mindset shifts, and what it actually takes to make the leap.

If you’re in the thick of planning your exit strategy or already made the leap but need to find your footing, this episode is your permission slip, pep talk, and practical guide all in one!  

In this episode, you’ll learn:

• What I wish I knew before leaving my 8-5 job to go full-time in my lash business
• How having a partner with a steady income impacted my journey (we need to talk about this more!
• What are the money planning moves we’re making as a two-entrepreneur household?
• Why consistency is the key to predictable income
• Tips for buying a home when you’re self-employed (from my personal experience)
• How to create a marketing and visibility plan that doesn’t rely on hope and hashtags

Hit play and let’s talk about what it really looks like to make your beauty business your full-time gig.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is continuing education actually worth it... or just another thing beauty pros feel pressured to invest in? In this episode, I share my own real-world journey through lash trainings, trial-and-error, and that moment I realized, years in, that there were skills I desperately needed but never got in school. (Spoiler: It wasn’t more lash maps.)

I also open up about what I wish I’d done differently, how to know when it’s time to invest in a course (and when it’s not), and what kind of education really helps you stand out - not just in your skills, but in your income, freedom, and confidence as a solo beauty business owner. Plus, I give you a peek into the Lash Biz Babes Conference and why it’s become such a full-circle moment for me.

What you’ll learn in this episode:

• What’s missing from most beauty school curriculums?
  
  
• How to figure out what kind of education you need next
  
  
• Can the right course actually fast-track your income?
  
  
• What should you ask before signing up for any class or coaching?
  
  
• How bad habits (in biz or technique) holding you back
  
  
• What’s one mindset shift that could change everything?

If you’ve been debating whether that next training or business course is worth the money (or just feeling overwhelmed by all the options), this one’s for you. 

Speaking of continuing education, have you gotten your ticket to Lash Biz Babes Online Conference 2025?! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Use code “LBB2025” to get $50 of your ticket. (Available for the pay-in-full option only) Learn more and grab your ticket at www.lashbizbabesconference.com. 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you in a business rut and secretly wondering if you should just start applying for jobs again? In this episode, I dive headfirst into the mindset spiral so many beauty business owners find themselves in when things slow down. Whether your books are looking sparse, the algorithm’s being shady, or your inner critic is louder than your kid during a tantrum, I’ve been there - and I share what’s helped me flip the script. 

This one is a heart-to-heart (with a little tough love) for anyone who's ever felt like throwing in the towel. Building a business isn't just strategy. It's energy, mindset, and believing you still have something to offer, even when the bookings aren’t flooding in. I also share a few personal stories, including the very real, sometimes hard, conversations that helped me triple my business last year. Hit play for a mindset reset!

What you’ll hear in this episode:

• The mindset pattern that quietly sabotages growth 
  
  
• How to flip the script on the “market is saturated” fear
  
  
• Why your daily actions might not be matching your big goals (and how to fix it)
  
  
• The surprising connection between your messy house and your business success
  
  
• My favorite non-toxic way to deal with negative self-talk (without stuffing it down)
  
  

If this hit home, come hang out with us at the Lash Biz Babes Online Conference May 3rd & 4th for two days of real talk, strategy, and connection with beauty pros who get it. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Lash Biz Babes Online Conference tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Ready to learn more about the Lash Biz Babes Online Conference and hear all about this year’s incredible speaker lineup? Then hit play now! I share all the details about this unique conference in this episode. 

From client building to websites to managing burnout, our speakers are ready to deliver impactful information, tips and advice every beauty business owner needs in 2025 - and beyond.

In this episode, you’ll hear:

• What sets Lash Biz Babes Online Conference apart from other conferences?
• Who is the Lash Biz Babes Conference for?
• All of the perks you get with your Conference ticket
• How this Conference will help you grow personally and professionally
• The incredible speaker lineup chosen specifically to help you in your business and life
• Plus, you won’t want to miss the speakers on our panels and extended Q&A time

The goal of the Lash Biz Babes Online Conference is to help you learn, grow and feel truly supported in the beauty pro community all from the comfort of your own home! I’m pumped and can’t wait to see you there!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you want to stand out as a lash artist in your area or blend in? In this episode, I dive into the latest trends shaping the lash world and, more importantly, how you can use them to set yourself apart.

Whether you're in a packed city or a tiny town, staying on top of education, techniques, and client preferences is what separates a good lash artist from a go-to expert. Let’s talk about what’s hot, what’s fading, and how you can position yourself for long-term success.

What you’ll hear in this episode:

• Are you unknowingly blending in with every other lash artist?
• What are the biggest lash styling trends right now—and should you follow them?
• How brown lashes and color matching are revolutionizing client customization
• Is the technique you learned a decade ago holding you back?
• The lash industry is in it’s in-person events era! (why that matters for you)
• Lash artists who are thriving prioritize THIS

These aren’t just “here today, gone tomorrow” trends. This is how you build a long-term career in the lash industry with clients who see you as the only option - and how you keep yourself having fun and thriving in your business! 

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re doing everything right, but clients still aren’t coming back consistently? You’re delivering a great service, but if rebookings and referrals are hit-or-miss, your client experience might need a little fine-tuning. In this episode, I break down the subtle (and not-so-subtle) signs that your client experience might need a glow-up.

From the first time they find you online to the moment they (hopefully) rebook, every client interaction matters. And if your books aren’t as full as you’d like, it’s time to take a closer look. I’m talking about the small shifts you could implement today that make a huge difference. This episode is full of lightbulb moments and easy fixes - hit play and boost your client retention asap!

What you’ll hear in this episode:

• Are there sneaky red flags that your client experience needs work?
• Why some clients disappear without a word - and how to keep them coming back
• This key process could be confusing people (and costing you clients)
• The subtle signs during an appointment that a client isn’t totally loving it
• How can you get more referrals without feeling pushy or awkward?
• What’s one simple tweak you can make this week to boost retention and client loyalty?

Grab your pen and notebook. You’re sure to be inspired after listening. It’s time to turn those one-time appointments into loyal, raving fans and keep your current clients returning happily!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are your social media posts actually bringing in clients, or just collecting likes? If you’ve ever felt frustrated watching your content get tons of views but barely any bookings, you’re not alone. In this episode, I’m excited to dive into what’s actually working on social media right now—not just for visibility, but for real business growth. 

As a social media manager for beauty professionals, I’ve seen what converts and what’s just fluff. I break down key insights, data-driven strategies, and the simple shifts you can make to turn your posts into new followers and bookings.

What you'll learn in this episode:

• Why a large following and going viral don’t always mean more bookings
• How to tell if your social media audience is actually local (and why it matters)
• What type of content brings in the most website clicks and bookings?
• The difference between visibility and conversion content 
• How can you use data and insights to fine-tune your social media strategy?
• The easiest way to create engaging content without overcomplicating things
• How one spa gained 50+ local followers overnight - could you try this?

After listening you’ll have actionable strategies to refine your content, grow a strong local following, and boost your conversion rate without spending hours online. Grab a pen and notebook because the ideas will be flowing!

Come see me at Nails and Lash Expo where I’ll be teaching a class on strategies for growing your local social media following. April 6th and 7th in Fort Lauderdale, Florida. There will be lots of amazing vendors and classes to take - I would love to meet you there! Get your ticket here: https://nailslashexpo.com

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever hit a point where your to-do list feels like it’s never-ending, your brain won’t turn off, and no matter how much you hustle, you’re still overwhelmed? Yeah… same. In this episode, I pull back the curtain and get real about the burnout I didn’t see coming, how I knew I had to make changes, and what I’m doing to make my business (and life) sustainable again. 

No highlight reels here—just an honest look at what happens when we push too hard and how to find our way back. If you’ve ever felt like you’re juggling a million things and still dropping the ball, this one’s for you.

What you’ll hear in this episode:

• The warning signs of burnout I ignored
• How my “leaky boundaries” made everything harder (and how I’m fixing them)
• Why taking a break or vacation usually isn’t enough
• The small daily habits that are actually making the biggest impact
• How I’m redefining success to prioritize joy, peace, and sustainability

This episode is all about giving yourself permission to slow down, reassess, and make changes that truly serve you. I challenge you to take a closer look at where you’re overextending yourself, identify what’s draining your energy, and start setting boundaries that actually stick. Business building doesn’t equal you having to be stretched thin. Hit play and let’s dive in!

Lash Biz Babes Online Conference 2025 tickets are live! Join us virtually on May 3rd and 4th for 2 days of speakers, Q+As, panel discussions, huge giveaways, and virtual networking! Business was truly never meant to be done alone. Let's grow together in 2025! Payment plan available. Learn more and grab your ticket at www.lashbizbabesconference.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm