What if I told you one TikTok video could book out your entire month or even save your business from closing? I break down the exact strategy my social media agency clients are using right now to fill their books, and honestly, the results have been blowing my mind. From an esthetician who moved to a new city and landed 30+ clients from one video, to another who saved her business with 300 bookings, I'm seeing this work over and over again.

I know you might be thinking "ugh, not another platform to learn," but hear me out on this one. I share the super simple formula we use with our clients that's getting them thousands of local followers and consistent bookings without needing to go viral or spend hours creating content. Plus, I get real about the mindset stuff that might be holding you back from showing up online, because let's be honest, we've all been there.

In this episode, you'll learn:

• Why TikTok is absolutely crushing it for local beauty businesses right now (and how the algorithm actually works in your favor)
• The exact opening line formula I use that gets videos in front of YOUR ideal clients in YOUR area
• How to create talking videos that feel natural and authentic even when you're terrified of being on camera
• The shift in perspective about social media you need to hear

Hit play and let's go!

Are you ready to create content that actually books clients?

My Beauty Content Mastery Masterclass is here! This is your step-by-step training to plan, create, and post content that turns your followers into paying clients consistently!

For just $28, you’ll learn how to:

💖 Create a real content strategy

☁️ Simplify your content planning so posting feels easier

🦋 Create focused content campaigns based on your business goals for the month

Get instant access to the 60-minute masterclass

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What would our industry look like if every artist—no matter their skin tone, background, or story—felt fully seen and celebrated? In this episode, I sit down with Jazmin Riorden, a lash artist, educator, and founder of the Melanated Lash Network, to talk about what inclusion really looks like in the beauty space. We go deep into what it means to make every client, student, and pro feel seen, valued, and welcomed—and how one small ripple of awareness can create a much bigger wave of change. This one’s honest, eye-opening, and full of perspective we all need to hear.

Jazmin shares her journey from the military to aesthetics, how she discovered her voice for advocacy, and why she believes representation is essential. Together, we unpack what beauty professionals can do (and stop doing) to build a more inclusive, connected community. You’ll leave this episode inspired to reflect and take action. 

Hit play now and let’s be the ones who do better because we can.

In this episode, you’ll hear:

• What inspired Jazmin to speak up about diversity in the lash industry
• How her military background shaped her leadership and resilience
• What are the biggest visibility gaps for BlPOC beauty pros?
• What language and habits unintentionally make clients feel excluded?
• How can lash artists make their spaces more inclusive right now?
• The mission behind the Melanated Lash Network?
• How giving (and receiving) grace can move the entire industry forward
  
  
  

Follow @beautynartistry and @melanatedlashnetwork to connect with Jazmin and learn more.

More about Jazmin:
Jazmin has been lashing for 8 years and has owned Beauty N Artistry for the last 5 years. She started in the beauty industry 13 years ago doing makeup and after leaving the military went to esthetics school. She has a passion for helping to diversify the beauty industry to make all people feel seen and loved! 

Connect with Jazmin:
Jazmin’s Instagram: https://www.instagram.com/beautynartistry/

Melanated Lash Network Instagram: https://www.instagram.com/melanatedlashnetwork/

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ready to make this your most profitable Black Friday yet? This year, we’re not winging it. We’re going in with a plan, a strategy, and a whole lot less stress. In this episode, I break down exactly how to prep your Black Friday sale so you can actually enjoy your Thanksgiving dinner and wake up to sales rolling in while you’re still in your PJs.

I share the simple steps I use with my own social media clients to create calm, profitable, and well-planned promos. Black Friday doesn’t have to be chaos to work. Whether you’re a lash artist, beauty pro, or product-based brand, this episode will help you make more money and protect your peace.

What you’ll learn in this episode:

• How far in advance to start your Black Friday planning (and what to prep first)
• What questions to ask yourself before deciding on your promo
• The secret to choosing a sale that aligns with your goals (not random discounts)
• How to map out your “hype,” “awareness,” and “sale” phases so people actually buy
• Tips for automating your posts and emails so you’re not glued to your phone all weekend
• Why patience (and cookie metaphors 🍪) will make or break your sale success
  
  

Tune in to get your Black Friday strategy locked, loaded, and stress-free. This year, we’re doing it smarter, not harder.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Struggling with inconsistent lash retention and can’t quite figure out why? You're definitely not alone! In this episode, I dive deep into lash extension retention—what actually causes it, what’s not your client’s fault, and the simple tweaks that can completely change your retention game. After years of teaching lash trainings, I break down the top 13 things that make or break how long those gorgeous lashes stay put.

We’ll talk technique, adhesive, and how to educate your clients on aftercare. If you’ve ever blamed your glue or felt defeated by poor retention, this episode will get you back in control and confident behind the chair.

In this episode, you’ll learn:

• Why most retention issues actually start with the artist not the client?
• The real deal with “bad adhesive batches”?
• How do you prep, prime, and fan like a pro for seamless bonds?
• Small adhesive mistakes that secretly sabotage your sets
• How much does client education actually affect retention results?
• What’s one habit that guarantees you’ll keep improving long-term?
  
  

Tune in and take your retention skills from “hit or miss” to consistently flawless.

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the biggest thing holding your beauty business back isn’t strategy but actually mindset? In this episode, I’m joined by Cady Hannah, life coach, NLP practitioner, and host of The Happiness Hangout podcast. 

We chat about the thoughts that shape your reality, why confidence matters just as much as skill, and how to catch those sneaky beliefs that make you second-guess yourself behind the lash bed or online. Cady’s perspective will make you want to slow down, tune in, and remember - you are the energy behind your business.

What you’ll hear in this episode:

• How can you start shifting your mindset when self-doubt creeps in?
• Why do we compare ourselves to others and how can we stop?
• The connection between your thoughts and your business results
• What’s one mindset shift to make when you feel “behind”?
• How to trust that your small steps are actually adding up

Tune in for an uplifting conversation that’ll help you see mindset as your most powerful beauty business tool.

More about Cady:

Cady Hannah is a life coach, NLP practitioner, and host of The Happiness Hangout podcast. She helps women in their 20s build confidence, clarity, and self-love so they can create lives that truly feel aligned. Through her podcast, content, and coaching, she shares mindset shifts and tools that make personal growth simple, fun, and empowering.

Connect with Cady:

Website: Happinessbycady.com

Instagram: https://www.instagram.com/happinessbycady/

TikTok: https://www.tiktok.com/@happinessbycady

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you constantly running behind in your lash appointments and feeling stressed the rest of the day? In this episode, I share exactly how to map out your appointment timing so you can stay on schedule, deliver a quality set, and feel more in control of your day. If you’re newer to lashing or just want to tighten up your timing, this one’s for you.

I walk you through how to structure full sets and fills, step by step, plus the little time-saving habits that make a big difference. My goal is to help you feel less rushed and more confident during appointments so you can give your clients the best experience without burning yourself out.

What you’ll learn in this episode:

• How you can map out each step of your appointments to stay on track
• Why beginners should focus on technique before worrying about speed
• What does a realistic timeline for a full volume set actually look like?
• How can you split your time evenly during a hybrid fill?
• Which parts of the lash line should always be top priority?
• The easiest way to rebook clients without it feeling awkward
  
  
  

Tune in and learn how to manage your appointment timing like a pro so you can breathe easier and focus on the fun part: lashing!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever looked at your schedule and thought, “Yikes… I need clients ASAP”? We’ve all been there. In this episode, I share EIGHT super practical things you can do—like, literally today—to get people booking with you. These aren’t complicated marketing hacks or things that take weeks to pay off. They’re real, doable steps that actually work to get new faces in your chair (and money in your pocket).

We’ll talk about everything from simple ways to show up locally to easy tweaks that make you more findable online, plus a few scrappy strategies that create instant momentum. If you’ve been feeling the stress of empty appointment spots or just want to boost your visibility heading into busy season, this episode will give you fresh ideas and a little pep talk too.

What you’ll learn in this episode:

• The local goldmine of clients you might be sleeping on
• A super low-key way to get your current clients spreading the word
• How to boost your Google visibility without spending a dime
• A simple social media trick that actually leads to bookings
• Why showing your face on video is worth the nerves
• The easiest way to create FOMO around your openings
• The mindset shift that keeps clients flowing in
  
  

Hit play and let’s go those empty spots filled!

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re putting your heart into social media…and crickets? Like you’re posting, trying all the “right” things, and still not seeing the results you want? You’re not alone! In this episode, I break down what to do when it feels like social just isn’t working for you. 

I walk you through the exact steps to take when you feel stuck, burned out, or ready to throw your phone out the window. By the end, you’ll know how to reset, show up with way more confidence, and actually start turning your social media into a tool that works for you not against you.

What you’ll learn in this episode:

• Are you setting the right goals for your social media?
• How to stop chasing likes and start chasing results
• The three marketing must-haves that keep things simple
• A quick daily habit that builds momentum without burnout
• How can you make sure clients know why they should book you?
• What simple fixes to make your booking process crystal clear? (and a no brainer for a clients to book with you)
• The mindset shift that makes showing up online way less scary

Open up your notes app or grab a pen and paper for this one - you’ll be inspired to take action right away! 

I’m teaching a social media class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Why does creating content feel so dang hard sometimes? If you find yourself staring at your phone, overthinking every caption, and feeling like social media is more of a chore than a tool, this one is for you. In this episode, I break down the real reasons content feels heavy and overwhelming, and more importantly, how you can shift that so it becomes easier, lighter, and actually works to grow your beauty business.

I share pieces of a social media class I recently taught (that had every seat filled, by the way!) because the concepts really resonated with beauty pros just like you. Content creation doesn’t have to feel like pulling teeth! Hit play for a fresh perspective and some doable strategies you can put into place right away.

What you’ll learn in this episode:

• What’s the reason content feels harder than it should?
• How knowing who you really are as a brand makes posting effortless
• Why fear of judgment and imposter syndrome aren’t the roadblocks you think they are
• The simple shift that turns social media from overwhelming to manageable
• The surprising metrics that actually bring in clients (hint: it’s not likes or followers)
• What beats going viral? 
  
  
  

Join me for a live class at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

How do you actually get your name known in your local area without relying on going viral? In this episode, I break down what it really takes to build brand awareness that leads to clients booking consistently. If you feel like your content is solid but the bookings just aren’t rolling in, hit play now. I walk you through the flow of cold, warm, and hot audiences and share 14 practical ideas to turn strangers into loyal clients!

I also share examples from my real life - from networking dinners that turned into thousands in revenue to simple daily actions that keep your business visible. Whether you’re brand new or just feeling stuck, you’ll walk away knowing exactly what to focus on to get more local eyes on your business and more clients through your door.

What you’ll learn in this episode:

• What does it actually mean to “become known” in your local area?
• How you move people from cold audience to hot lead
• Focus on THIS, not on going viral
• 14 ways you can start getting your name out there today
• What role does client experience play in repeat and referral business?
• How networking in real life can completely change your opportunities!
  
  
  

Want to dive deeper into the exact strategies I used to build a local clientele from scratch? Check out my Audience Growth Accelerator course! Because what if the missing piece isn’t more content, but the right connections? Here’s the step-by-step strategy you’ve been looking for: https://www.ericaschramm.com/audience-growth-accelerator

Join me in person -> I’m teaching a class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Want to grow your business yet fear keeps you stuck in place? In this episode, I get real on what fear really looks like when you’re growing a business and how it sneaks in disguised as “comfort.” I share some raw stories from my own journey of putting myself out there, and the surprising shift that happens when you stop letting fear call the shots.

This is one of those conversations that will make you rethink the way you see your own fears. If you’ve ever felt paralyzed by the “what ifs,” hit play! This is your reminder that growth only happens on the other side of that discomfort.

What you’ll take away from this episode:

• Why does fear feel louder when you’re on the edge of something big?
• How your comfort zone tricks you into staying small
• What really happens when you put yourself out there and no one claps?
• Is fear a sign you should stop or that you’re on the right path?
• How to move forward even when your stomach is in knots
  
  

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Class is in session - Join me at Premiere San Antonio on September 28th!

If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this social media class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout. Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you feeling the pull to move beyond the service chair and wondering, “What’s the next step?” In this episode, I share the exact steps to take to evolve beyond lashes (or whatever service you specialize in) and step into new opportunities like education, product lines, coaching, or services for other beauty pros. I open up lessons I learned the hard way, things I wish I’d known sooner, and how to set yourself up for success when you’re essentially starting fresh in a brand-new lane.

If you’ve been dreaming about building something bigger than your current service menu, this conversation will provide clarity and the permission slip you’ve been waiting for. I walk you through the branding questions, social media transitions (with real life examples) and the practical moves you need to make if you’re serious about growing your business in a new direction.

What you’ll learn in this episode:

• Do you really need a separate Instagram page when branching out?
• How to figure out who your target audience is
• The key difference between marketing to clients vs. other professionals (plus real examples)
• How can you avoid confusing your audience when you’re juggling services and education? 
• What brand values should you nail down before launching something new?
• Why is “point A to point B” thinking a game-changer for your offers?
• Consider THIS before you create your offers (I wish I’d done this differently!)

Feeling a little stuck in your business? Not sure what the next steps should be? Or maybe you have big goals and want help mapping them out? You don’t have to figure it all out alone, babe! My 60-minute mentoring sessions are designed to help lash artists + beauty pros like YOU cut through the overwhelm, find clarity, and walk away with a game plan that feels exciting and doable. One hour, just you and me, focused completely on your goals. Let's talk! https://beautycorprollc.hbportal.co/public/mentoring-session 

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re watching everyone else change their lives while you’re just… stuck? I’ve been there, too. In this episode, I break down what it really takes to move from wishing things were different to actually making them different—without overwhelming yourself or waiting for the perfect moment. 

I share how I went from feeling like my dream life was unattainable to slowly becoming that version of myself starting with one very simple habit. We’ll dig into the lies we tell ourselves, the way to reframe them, and why no one else can (or will) do this for you.

What you’ll hear in this episode:

• What’s the one mindset shift that has to happen before any real change sticks?
• How do you know if it’s time for self-reflection or a bigger life shake-up?
• The surprising tiny habit that kick-started my transformation
• How can you reframe negative self-talk so it stops running your life?
• Your future self is literally cheering you on right now
  
  
  

Hit play and let’s talk about how to start creating the life you actually want one small, doable step at a time.

I’m teaching a social media class at Premiere San Antonio on September 28th! If you’re stuck on what to post, struggling with captions, or unsure how to turn followers into paying clients, this class will take you from unclear to confident. You’ll walk away with clear brand messaging, a goal-focused content strategy, and the tools to create content without burnout.

Get details and your ticket here: https://www.premieresanantonioshow.com/en/home.html

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com
• “Badass Habits” by Jen Sincero

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is your lash business missing out on local clients just because you’re not showing up on Google? In this episode, I break down exactly why Google Business Profile is the underrated powerhouse for beauty biz owners and how it helped me get booked out (sometimes while casually walking through Target). Whether you’ve set it up already or you’re starting from scratch, this episode is your roadmap to turning clicks into clients without having to do the Instagram hustle 24/7.

I share why it converts faster than social media, what details you absolutely cannot forget on your profile, and how to make your page irresistible to local searchers. Plus, I spill the tea on real results from my own business and clients who went from “is this working?” to “we’re booked out!” This is the long game that pays off big time, and it’s easier than you think.

What you’ll learn in this episode:

• What makes Google Business Profile way more high-converting than Instagram?
• Why “just being on the map” isn’t enough and what to do instead
• What are keywords and how can they boost your visibility?
• How to ask your clients for reviews without being awkward or pushy
• What kind of content should you post to your Google Business Profile?
• What to look for in your analytics to know what’s working and what’s not

Want to finally get found by the clients already searching for you? Start setting up (or optimizing!) your Google Business Profile today. And if you need a little extra support, I’m just a DM away on Instagram at xoericaschramm.

Resources:

• Metricool: The content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same  post to go live on multiple platforms at once. Work smarter, not harder🫶🏼 Check it out here: https://f.mtr.cool/WRLGLA 

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What advice would an optometrist have for you as a lash artist? In this episode, I sit down with Dr. Gurleen and Dr. Aysha, two optometrists shaking up the beauty industry by bridging the gap between lash artistry and ocular health. We talk about what’s really going on with your clients’ eyes, the risks you might not see, and how collaboration with eye care pros could redefine your services.

We dive into the eye-opening truth (literally) behind lash safety, the habits clients don’t always admit to, and how educating yourself - and your clients - will only continue to help you in your business. Hit play for the answers to the questions you’ve been dying to ask an optometrist. 

What you’ll learn in this episode:

• Why lash artists are often the first line of defense for their clients’ eye health
• What are the most common eye conditions linked to lash extensions? (and what to watch for)
• Red flags that mean it’s time to refer a client to an optometrist
• How to start those “awkward” but essential aftercare conversations
• Surprising truths about lash cleansers, adhesives, and what’s actually safe
• Why over-cleansing lashes might be causing more harm than good
• Simple hygiene practices to elevate your services and client trust
• How can partnering with local optometrists set you apart in the industry?
  
  

Ready to level up and learn more about ocular hygiene and lash safety? EYEsthetics’ masterclass launches this Fall for your all-in-one destination for Ocular Hygiene and Lash Safety Education. For early bird sign up and to receive 15% off with code: ERICA15, please visit www.eyestheticsofficial.com and navigate to the Masterclass page to sign up with your email today or email us directly at info@eyestheticsofficial.com.

Dr. Gurleen Dhanoa and Dr. Aysha Chaudhry are eye care professionals and founders of a brand that advocates for safe lash practices. Their mission is to support the industry’s growth through science-backed practices, client safety, and education. They believe that when artists are equipped with the right tools and knowledge, they can elevate their craft, earn deeper client trust, and protect the future of their profession.

Connect with EYEsthetics:
TikTok and IG: @eyestheticsofficial

Resources:

• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever felt like you’re good at a lot of services but wish people knew you for that one thing you really love doing? In this episode, I dive into what it actually takes to become the go-to person for a specific service in your area. Whether you're itching to specialize in bridal hair, lash retention, or killer brow shaping, this one's for you. I walk you through not just the mindset shifts but the actionable steps to carve out your reputation and do it with confidence, even if you're just getting started.

I talk about how to position yourself like the expert you know you are (or want to become), how to build a reference sheet that makes content creation and marketing feel easier, and why consistency is non-negotiable even if you feel like you're shouting into the void. If you’ve been waiting for a sign to go all-in on what lights you up…this is it.

What you'll learn in this episode:

• What’s the first step to becoming known for a specific service?
• Why your social media bio matters way more than you think
• How can you stand out in saturated local markets (without dragging others down)?
• The type of content that actually builds your brand over time
• How do you fight off imposter syndrome when you're just starting out?
• What messaging points should you be pulling into every client touchpoint?
  
  
  

Hit play if you’re ready to be the one clients recommend in local Facebook groups and to their friends. And if this episode resonates, come say hey on Instagram @lashbizbabes or @xoericaschram!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Do you draw a blank when it comes to writing captions for your social media content? Let’s fix that! In this episode, I break down the real reason captions feel like a struggle (spoiler alert: it’s not because you’re “bad at writing”). If you’ve ever stared blankly at your phone wondering how to talk about your business without sounding like a robot—or worse, everyone else—this episode is for you.

We go beyond aesthetics here. You’ll hear why branding isn’t just your cute Canva palette and how the way you talk about your business can shift everything from who books with you to how easy content creation becomes. Whether you’re a solo lash artist or running a full team, hit play for the steps that will help you finally get clear, confident, and consistent in how you show up online.

What you’ll learn in this episode:

• The sneaky reason your captions feel stiff, awkward, or like you're just rambling into the void
• Why “aesthetic” branding is only half the story (and what you’re likely skipping over)
• How a simple “brand reference sheet” can become your new content cheat code
• What is the real difference between being seen as just another lash artist vs. being chosen?
• A breakdown of brand messaging using airline seats, recliners, and skincare 
• How can you talk about what makes your biz amazing without sounding braggy or basic?
• What ChatGPT can actually do for your content plus how to make it sound more like you
• How repeating yourself (strategically) is actually the key to standing out, not annoying your audience
  
  

Ready to make content feel less like a chore and more like it’s actually working for you? Hit play now and let’s dig in!

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you’re out here trying to build your lash biz with no roadmap, no support, and a whole lot of guessing? You are not alone, and today’s episode is full of the kind of support I wish every lash artist had from day one. I sit down with Brittany Hawse, celebrity lash artist, business powerhouse, and co-founder of the American Lash Association, to chat about the real gaps in our industry and how she’s helping fill them.

We chat about everything from attracting high-end clients and money mindset to navigating pregnancy while lashing. Brittany also shares how the ALA can support you through educational resources, “lash therapy” chats, and even affordable insurance for solo lash artists. Tune in for wisdom, laughs and plenty of real talk.

What you’ll hear in this episode:

• What exactly is the American Lash Association and how does it support solo lash artists?
• THIS is what keeps your clients coming back (spoiler alert: It’s not just your technique)
• What’s it really like to lash through pregnancy?
• What shift in your money mindset could take you to the next level of growth?
• What’s included in ALA membership? (There’s so much!)
• Why does showing your personality online matter more than a perfect lash map?
• How can you use local networking and influencer collabs to build a strong client base?
• The real impact of pricing too low and what to do instead
• How many clients you actually need to make the money you want-it might not be what you think!
  
  

Hit play and get fired up. Then grab your spot for the upcoming ALA webinar with Erica and use the code below to save your seat!

Join the American Lash Association → Use code LASHBIZBABE40 to get $40 off the year membership - making it only $105 for a year!

This includes exclusive discounts on your favorite brands, courses, and events. Digital downloads, money worksheets, and form templates. Get protection with discounted liability & disability insurance. Access to weekly webinars & free business education from industry leaders. Private Members-Only Facebook Group + Networking Opportunities. A free subscription to the ONLY Lash Industry Magazine. Group “Lash Therapy” for lash-life support, tax & money management resources.

Connect with the American Lash Association:

• Website: https://americanlashassociation.org
• Instagram: https://www.instagram.com/americanlashassociation/

Mentioned in this episode:
The Big Leap by Gay Hendricks
Secrets of the Millionaire Mind by T. Harv Ecker

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Are you fully booked and still asking yourself, "But… now what?" In this episode, I walk you through the messy, exciting, and sometimes overwhelming moment when you realize you’re maxed out on clients but your ambition is still wide awake. I share real stories from fellow beauty business owners (and my own biz journey) who’ve hit this exact point and needed a roadmap for what comes next - whether that’s expanding into education, launching a product line, or simply reimagining how to make your schedule work for you.

This is the heart-to-heart you didn’t know you needed if you’ve been quietly craving more freedom, flexibility, or purpose beyond the chair. I offer questions to ask yourself to get clear on what you actually want and how to build it with intention minus burnout.

What you’ll hear in this episode:

• What if you love lashing yet want something more?
• Should you raise your prices, reduce hours, or expand in a new direction?
• Is education or coaching the right next step for you?
• The real cost (and reward) of hiring help or building a team
• The social media tip you need if you plan to pivot
• How do you build confidence as an educator before launching anything?
• The real low-down on starting a product line and you need to consider
• How can you align your business with the life you want, not just the income?

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next. Book a call here: https://beautycorprollc.hbportal.co/public/mentoring-session

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the future of lash education wasn’t just about the latest trends—but about truly changing lives? In this episode, I sit down with Ashley Gonzalez, a lash artist and educator with a no-BS approach to mentorship and a mission that goes way beyond pretty lashes. We dig deep into the realities of education in our industry, including the emotional (and sometimes ethical) tug-of-war between charging your worth and staying rooted in service.

Have you ever taken or taught a lash class and thought, “There has to be a better way?” Ashley shares the behind-the-scenes of her journey from barely getting 10 lashes on a model (relatable, right?) to helping build a national network of high-integrity trainers who are raising the bar. This convo is packed with real talk, big dreams, and a-ha moments about money, legacy, and what it really means to build something that lasts.

• The wild story of Ashley’s first lash class and how it shaped her mission
• Why the “industry standard” for education is way too low
• Why did charging higher prices for lash classes make Ashley feel guilty?
• How free education became Ashley’s north star and the business model that made it possible
• What makes a truly great trainer? (spoiler: it’s not just about lashes)
• Why creating legacy might matter more than chasing applause
• What are the real differences between being a lash artist and running a lash education business
• How will the PLA Power Trainer program change the future of the lash world?

Ready to rethink what’s possible in beauty education and feel wildly inspired while you’re at it?! Hit play, then come hang out with us on Instagram and let us know what resonated most. 

About Ashley:
Ashley Gonzalez is a lash artist and educator known for her honest approach… no gatekeeping, no judgment, just support and guidance to help you grow. With over a decade in the industry, she’s passionate about educating others not just to level up their skills, but to move the entire industry forward. Ashley believes artistry isn’t about chasing trends to fit in, it’s about finding your voice and building something that people will remember you by.

Connect with Ashley:
Instagram

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

Is it time to put down the tweezers...or just time to pivot? This was a requested topic, and I dive into the real question so many lash artists are quietly wrestling with: knowing when it's time to evolve or walk away from lashes entirely. I'm not here to tell you what to do—just sharing my journey of shifting from lash artist to educator, coach, and podcast host, and all the messy, beautiful in-between moments that came with it.

Whether you're feeling burnt out or just wondering if it’s okay to want something different, this episode is for you. I peel back the curtain on my decision-making process, how I knew it was time to move on, and the fears (and freedom) that came with it. Grab your coffee, take a breath, and let’s talk about what happens when your dream stops feeling like the dream.

What you’ll hear in this episode:

• The moment I knew I hit my “max” as a lash artist
• Why resentment can be a flashing neon sign
• The mindset shift that helped me let go without guilt
• How can you tell when your business no longer fits your lifestyle or goals?
• What starting over really felt like (hint: not cute, but worth it)
• Why changing your mind doesn’t mean you’ve failed
  
  

Feeling a little lost in your business or not sure what comes next for you? Maybe I can help. I offer 1:1 coaching calls where we talk about where you're at now, where you want to be, and help you get some clarity on how to make it happen or how to decide what comes next.
Book a call here: https://calendly.com/erica-schramm/1-hour-coaching-call

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

Let's be friends on Instagram! www.instagram.com/xoericaschramm

What kind of content should you post on TikTok to bring in local clients? In this episode, I break down what’s actually working (and what’s a total waste of energy) when it comes to growing your local beauty clientele on TikTok! After managing multiple TikTok accounts for salons and beauty pros across the country, I’ve seen what moves the needle. Spoiler alert: it’s not always going viral.

I share real strategy & visibility tips along with the types of content that put you in front of local potential clients. Plus, I dish on my own TikTok experiments, what’s getting clicks, and what you can start doing today without burning out or going into content overload. 

If you want to make TikTok work for your beauty biz—this one’s for you.

What you’ll learn in this episode:

• Why the viral chase is killing your momentum (and what to do instead)
• The mistake most beauty pros make with hashtags (it’s costing you $$$)
• Why “boring” videos might secretly be your best performers
• How to get TikTok’s creepy-smart algorithm to actually work for you
• Why putting your face—and your opinions—on camera is game-changing
• How to start posting on TikTok without doubling your workload
• How storytelling can turn casual viewers into obsessed, loyal clients
• The pros and cons to controversial posts that reach beyond your audience
  
  

There are so many opportunities to make money on TikTok! Grab a pen and notebook then hit play. This one’s gonna light a fire!

Resources:

• Metricool: This is the content scheduling platform that we use for all our social media clients. It's the best way to make your life way easier as a business owner to schedule the same post to go up on multiple platforms at once. Work smarter, not harder!
  Check it out here: https://f.mtr.cool/WRLGLA 
• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Ever feel like you're being pulled in a hundred directions trying to build a beauty business, raise a human, stay inspired, and still somehow remember to eat lunch? Same. That’s why I couldn’t wait to bring Shelby Tarleton on the show! She's not only the lash industry icon behind Pink Lady Lash, Lash Boss Academy and Lash Boss Summit, but she’s also someone who keeps it refreshingly down to earth. 

Shelby shares insights behind running events like Lash Boss Summit, how she avoids burnout between business and motherhood, and why knowing your body might be the biggest business hack you’re not using yet. We also chat about the future of the lash industry, why continued education can make or break your future client base and more!

Tune in to be inspired (and take notes) from Shelby’s incredible business growth and personal journey along the way.

What you’ll hear in the episode:

• What inspires Shelby to keep expanding her lash empire?
• How motherhood cracked open a whole new way of managing time 
• Shelby’s must-do routines for getting ahead and staying sane
• How does cycle syncing help with productivity, launches, and conflict resolution?
• How to spot a valuable industry event vs. one that’s just trying to sell you stuff
• Tips for introverts who want to make real connections at events (without the small talk hangover)
• Why the lash industry is thriving because of women who give freely
• The advice every ambitious mama needs to hear (especially when guilt tries to creep in)
  
  

Hit play then share your favorite takeaway! Screenshot and share what you loved about the episode or send me a DM - I’d love to hear from you. 

About Shelby:
Shelby is a salon owner and educator in Austin, Texas with two brick and mortar locations - Pink Lady Lash and Lash Boss University. She's the organizer of Lash Boss Summit and Lash Boss Retreats and also hosts Lash Boss Radio.

Connect with Shelby:

https://www.instagram.com/shelbythelashboss

Lash Boss Summit: www.lashbosssummit.com

Lash Boss Retreats: www.lashbossretreats.com

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

Have you ever wondered how to keep your business running when your heart feels like it’s barely holding together? In this episode, I open up about navigating grief while still showing up for your clients, your kids, and yourself. This is a real talk about the messy middle, the breakdowns, the deep breaths, and what helped me keep going during some of the heaviest seasons of my life. 

From personal loss to unexpected life changes, I share what grief has looked like for me as a beauty business owner and how I’ve made space for both mourning and momentum. You’ll hear about the small habits that helped me get out of bed, the boundaries I had to draw, and the power of asking for help even when it's uncomfortable. If you're in a season of heartache and still holding everything together, this one’s for you.

In this episode, you’ll hear:

• How do you keep going when it feels impossible to get out of bed?
• Why is it important to let yourself actually feel your feelings — and how do you even do that?
• How can you care for your body when your mind and heart are in survival mode?
• When it’s okay to scale back, and how to do it without guilt
• Why might putting your phone down be one of the best things you can do for your healing?
• What support can look like even if you don’t have a village nearby
• The wellness practices that help shift my day and help re-center.

If you’re in the thick of it or supporting someone who is, I hope this episode brings you some comfort, practical support, and a reminder that you’re not alone.

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm

What if the “secret” to success isn’t necessarily flashy marketing but relentless consistency? In this episode, I sit down with 2024 Lash Trainer of the Year Sandra Lee. She’s the founder of Lashfullee Academy & Studio and the creator of the viral Three-Second Fanning Method neither of which she planned for in the beginning of her lash career. 

We dive into the behind-the-scenes truth of how she went from barely scraping by with part-time jobs to being recognized by the lash industry’s 
biggest names. Spoiler alert: her journey involved burnout, a few thrown tweezers (so relatable!), and a whole lot of figuring it out the hard way. 

Tune in for our convo on industry innovation, modern lash education, and why consistency and community are so key to lash artists’ growth and success. 

In this episode, you’ll hear:

• How Sandra went from survival mode to building a lash empire
• The unexpected way she became Lash Trainer of the Year (plus bts of applying for the Lashie Awards!)
• Why throwing her tweezers (almost) led to her signature technique
• What do most lash trainings miss and how do we fix it?
• How she built a 16-person team and why she scaled back
• Real-talk about burnout, boundaries, and building better, not bigger
• What was the mindset shift that transformed her confidence and business?
• Her top tips for consistent client retention that solo artists can use
  
  

More about Sandra:
Sandra Lee is the 2024 Lash Trainer of the Year and a PLA Powered Trainer within the Trainer Pro Network. As a 2x Lashie Award-winning educator and founder of Lashfullee Academy & Studio, she has spent the past six years developing innovative techniques like the Lashfullee 3-Second Fanning Method to help lash artists improve speed, consistency, and quality. Sandra is known for her personalized, hands-on training and mentorship that empowers others to thrive in the lash industry. Her mission is to help artists become consistent and efficient by sharing real solutions to the struggles she once faced—so they don’t have to.

Connect with Sandra:

• Instagram: www.instagram.com/lashfullee

Resources:

• Grab Your Free Social Media Content Guide: https://ericaschramm.kit.com/c85536608c
• Looking to grow your beauty business on social media in 2025? Let’s talk! We help make socials easy for salons, spas, and beauty brands while still hitting your goals online! www.beautycorpro.com

Where We Can Connect:

• Let's be friends on Instagram! www.instagram.com/xoericaschramm