San Jose's #1 Realtor | Lex Orosco E9

In this episode of the Lo-Down, Lex Orosco shares exactly what it takes to be San Jose's #1 realtor. Transacting over $400 million in the past four years, Lex represents true success and hard work. Lex shares his journey from struggling in the early years to becoming a top agent, emphasizing the importance of mentorship, continuous learning, and adapting to market changes. He discusses the challenges faced by new agents and the significance of having a supportive network. Lex also highlights effective strategies for success in real estate, including the need for persistence and trying various approaches to find what works best. In this conversation, Lex Orosco discusses his approach to real estate, emphasizing the importance of social media for brand growth rather than lead generation. He shares insights on scaling marketing efforts, the significance of daily lead generation, and the value of having a local team. Lex highlights his consistent daily routine and strong work ethic, which he believes are crucial for success in the industry. He also reflects on navigating market changes and outlines his future goals for team expansion and coaching. Thanks for tuning in. Hope you guys enjoy the show.

Follow Lex Orosco: IG @lex_sells_homes
https://www.lexsellshomes.com/

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Follow Lorenzo Mercado: IG @ lorenzo.mercado_
https://www.mercasaventures.com/



Key takeaways:
-Success in real estate often takes years of hard work.
-Mentorship can significantly impact an agent's career trajectory.
-Sharing knowledge and helping others is crucial in real estate.
-The market is constantly changing, requiring adaptability.
-New agents need proper training to serve clients effectively.
-Persistence is key; many agents give up too soon.
-Real estate success is about creating opportunities daily.
-Training should be hands-on and tailored to individual needs.
-Agents must be proactive in their learning and development.
-Finding the right brokerage is important, but mentorship is essential. Social -media is more about brand growth than lead generation.
-Scaling marketing efforts requires financial security and strategic planning.
-Daily lead generation is essential for success in real estate.
-Having a local team enhances client interactions and service quality.
-Consistency in daily routines contributes to overall productivity.
-A strong work ethic is vital for achieving success in real estate.
-Navigating market changes can create new opportunities for growth.
-Setting ambitious goals for team expansion can drive success.
-Investing in marketing can yield significant returns in favorable market conditions.
-Mentorship and leading by example are key to motivating a team.

Chapters
00:00 Introduction to Real Estate Success
03:06 Overcoming Early Challenges in Real Estate
06:07 The Importance of Mentorship
08:49 Navigating Market Changes and Client Expectations
11:57 Training and Development for New Agents
14:55 Strategies for New Agents to Succeed
19:58 The Role of Social Media in Real Estate
22:16 Scaling Marketing Efforts for Growth
25:51 Daily Lead Generation Strategies
28:50 The Importance of Local Teams
31:24 Building a Consistent Daily Routine
35:33 Work Ethic and Mindset in Real Estate
38:30 Navigating Market Changes and Opportunities
42:27 Future Goals and Team Expansion