#21 - 2023 Chardonnay, Rustenberg with David Cartwright

David Cartwright has been and continues to be a hugely influential figure on the UK wine scene. Over a 40-year career, he has held senior sales roles within wine agencies and distribution businesses. His experience spans brands, own-label, premium, entry-level, and off-trade and on-trade clients. David can explain the seemingly murky world of sales clearly and understandably. We covered the "top five rules of selling" and we discussed his Kite strategy approach to building brand sales plans. Finally we asked his advice on practical steps for the challenges of selling in today's market.
This episode's wine was the 2023 Rustenberg Stellenbosch Chardonnay, a wine David chose and a wine which owes a lot of its UK commercial success to his efforts.