Build Boldly with Pat Rodgers
'Build Boldly' dives deep into the experiences of entrepreneurs and operators alike with Pat Rodgers, Chief Revenue Officer of RISE Commercial District. Whether you’re just starting out or looking to scale up, this podcast is your go-to resource for real stories and tangible advice to help you move your business forward. Tune in every two weeks to learn from those who’ve been there. If you’re ready to build, build boldly. Subscribe now and let’s get to work.
Build Boldly with Pat Rodgers
Sales & Marketing: CRMs, Ideal Clients, Local SEO, and Building a Repeatable Growth Engine | 2026 Business Roadmap, Part 3
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If your business isn’t growing, it’s usually not a product problem—it’s a sales or marketing problem. In episode 3 of the Build Boldly Business Roadmap series, host Pat Rodgers dives into one of the most important skills every entrepreneur must master: sales and marketing.
Pat breaks down how business owners can build a repeatable, measurable sales system using a CRM, clearly define their Ideal Client Profile (ICP), and eliminate friction that slows deals down. He explains why tracking wins and losses matters, how to replicate top-performing sales behaviors, and how to align sales goals with compensation and realistic timelines.
On the marketing side, Pat makes a strong case for treating marketing as a non-negotiable investment, not an afterthought. He walks through how to set a marketing plan and budget, why outsourcing early often makes more sense than hiring in-house, and how local SEO can drive high-intent leads for businesses that serve specific geographies.
You’ll learn how to:
-Implement and use a CRM to track leads, deals, and performance
-Identify and double down on your Ideal Client Profile
- Replicate top sellers’ behaviors with a sales playbook
- Remove friction from your sales process
- Set sales goals tied directly to compensation
- Build a marketing plan that actually drives revenue
This episode is a tactical guide to building a sales and marketing engine that scales. Next week, Pat wraps up the Roadmap series with Personal Growth and Leadership.
Until then, like, share, and Build Boldly.
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Connect with Pat Rodgers on LinkedIn
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Build Boldly is produced by Palm Tree Pod Co.