Build Boldly with Pat Rodgers
'Build Boldly' dives deep into the experiences of entrepreneurs and operators alike with Pat Rodgers, Chief Revenue Officer of RISE Commercial District. Whether you’re just starting out or looking to scale up, this podcast is your go-to resource for real stories and tangible advice to help you move your business forward. Tune in every two weeks to learn from those who’ve been there. If you’re ready to build, build boldly. Subscribe now and let’s get to work.
Build Boldly with Pat Rodgers
Meta Ads for Small Business: Nicole Eldridge on Facebook Ads, Instagram Ads, Retargeting & Lead Follow-Up
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Most buyers are not ready to buy the first time they see your business.
In this episode of Build Boldly, host Pat Rodgers sits down with Nicole Eldridge, Meta ads strategist and founder of Nicole Eldridge Media, to break down how small businesses can use Facebook and Instagram ads to build visibility, nurture leads, and drive real sales.
Nicole specializes in helping small and local businesses run effective Meta ad campaigns, from creative and targeting to retargeting, tracking, and SMS follow-up. In this conversation, she explains why Meta is still one of the most powerful advertising platforms for entrepreneurs, especially when businesses understand how to reach the 97% of buyers who are not ready to purchase yet.
You’ll learn:
- Why Facebook and Instagram ads still matter for small businesses
- How to create Meta ads that do not feel like traditional ads
- Why simple video and problem-focused creative often outperform polished flyers
- How retargeting helps businesses stay in front of warm audiences
- Why the Meta Pixel matters for tracking, optimization, and better ad performance
- How SMS follow-up can increase lead conversion
- What realistic timelines look like for Meta ad campaigns
- How to choose the right Facebook and Instagram ads partner
Nicole also shares why business owners need to understand the basics of Meta ads so they can make better decisions, avoid bad partners, and stop wasting ad spend, even if they plan to outsource.
For Build Boldly listeners, Nicole is offering a free Meta ads mini-course with the code BOLDLY, find it here: nicoleeldridgemedia.com
If you are a founder, operator, contractor, service provider, or small business owner trying to get more from your marketing budget, this episode gives you a practical starting point for building Meta ads that support long-term growth.
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Connect with Pat Rodgers on LinkedIn
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Build Boldly is produced by Palm Tree Pod Co.