Talking Money, Clearly

The 401k Secret Wall Street Hopes You Never Find

Wes Cuprill

Most people think a 401k limits them to a small list of mutual funds and target-date options — but that’s not the whole story. In this episode, I explain how a self-directed brokerage account (SDBA) can expand your 401k investment options, give you greater flexibility, and put more control in your hands. You’ll learn what an SDBA is, why less than 5% of employees use it, and how it can become a powerful tool for smarter retirement planning and long-term investing.

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Chapters🕓
00:00 - Scotland Golf Trip & Bucket List Courses
00:37 - The Feeling of Sonder Explained
01:39 - Why Sonder Can Be Terrifying (and Humbling)
02:17 - From Philosophy to Investing
03:07 - Social Media, Comparison, and the Highlight Reel Trap
04:51 - Chasing the Next Big Thing: Internet, Bitcoin, AI
06:06 - Why FOMO Investing Feels Like Gambling
07:01 - Your Story ≠ Their Story in Wealth Building
07:47 - Creating a Plan That’s Right for YOU
09:00 - Final Thoughts & How We Can Help You

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