Send us a text

About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

 • Build high-performing consulting and professional services teams 

• Differentiate your offerings and increase organizational growth 

• Deliver exceptional client value and drive impactful outcomes

 Brought to you by: 

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more: https://mcmannransford.com/ 

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more: https://www.consultantsway.com/ 

 Connect with us: 

• LinkedIn: 

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com 

 Interested in being a guest? 

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

---------------------------------------------------------------------------------------------------------

In this episode of The Consultant’s Way, Mitchell Palsson joins Dean and Anthony to explore a critical blind spot in professional services: the lack of business acumen across many consulting teams—and the impact it has on client value, internal credibility, and career development.

Mitchell, a PS operations leader turned chief of staff, shares how his own path revealed the disconnect between technical consulting excellence and true business understanding. While consultants are often deeply knowledgeable about their product or platform, they frequently struggle to connect that knowledge to client outcomes—or communicate effectively with executives inside and outside the business.

He argues that this isn’t a skills gap—it’s a development gap. Many organizations have deprioritized investment in their people, leaving consultants to figure out business basics like revenue recognition, margin, and customer lifetime value on their own. And when consultants don’t understand how the business works, they can’t articulate their impact, defend the value of services, or build long-term relationships with clients.

Throughout the conversation, Mitchell offers a call to action for PS leaders: invest in your people beyond the technical. Help them connect their work to what matters to the business and the customer. Track more than project dates—track how your work drives revenue, retention, and stickiness. And train your teams to speak the language of both clients and executives.

Whether you're leading a PS org, building your own business acumen, or trying to turn technical SMEs into trusted advisors, this episode delivers a thoughtful, experience-based look at how to bridge the gap between delivery and impact.